{"id":10627,"date":"2022-08-05T14:42:34","date_gmt":"2022-08-05T12:42:34","guid":{"rendered":"https:\/\/www.garamantis.com\/blog\/the-crowning-for-any-showroom-a-king-on-the-guest-list\/"},"modified":"2023-02-10T22:26:25","modified_gmt":"2023-02-10T21:26:25","slug":"crowning-showroom-king-guest-list","status":"publish","type":"post","link":"https:\/\/www.garamantis.com\/en\/blog\/crowning-showroom-king-guest-list\/","title":{"rendered":"The Crowning for any Showroom: a King on the Guest List"},"content":{"rendered":"

“Could someone please switch on the showroom? His Majesty King Carl XVI Gustav of Sweden is coming” – even among us, this is not an ordinary favour to ask of our esteemed colleagues. But we have to admit that when we look back at the VIPs who have visited our showroom on the EUREF campus this year alone, we feel a little proud.<\/strong><\/p>\n

Royal visit to the Garamantis showroom<\/h2>\n

The King of Sweden<\/strong>, for example, stopped by for a presentation of our interactive technologies and projects as part of his regular royal technology mission. Accompanying him – much to our delight – was an exclusive delegation of more than 30 CEOs from Sweden’s largest companies<\/strong>, including Vattenfall, Scania, Polestar, ABB Sweden, Ericsson and SAAB. We are more than happy to have been in the right place at the right time… because the last time the Royal Technology Mission’s visited Germany was in 1986.<\/p>\n

\"\" \"\" \"\"<\/p>\n

We are happy to welcome international visitor groups<\/h3>\n

The Italian Minister of Foreign Affairs Luigi di Maio<\/strong> was among our guests, too. As was the President of Austria, Alexander van der Bellen<\/strong> \u2013 coinciding with a visit of Ars\u00a0Electronica Solutions\u2019 Senior Director Michael Mondria. <\/strong>Which for us was a perfect occasion to talk about our long-standing cooperation in Linz. Incidentally, all of these visits gave us ourselves an opportunity to become once again aware of how impressive an interactive presentation in a holistically designed showroom<\/a> actually is.<\/p>\n

\"\" \"\"<\/p>\n

Our showroom\u2019s attraction is of course partly due to its special location. Since 2018, we have been part of the community of EUREF Campus Berlin<\/a>, an innovation hub where more than 1,000 people each year visit our Garamantis Showroom<\/a>. And our audience is as divers as our projects are: students from all over the world, company representatives and CEOs, and only recently representatives of Telekom, KPM, the German armed forces (Bundeswehr), Berlin\u00a0Hyp, and KEBA.<\/p>\n

\"\"<\/p>\n

For this constant stream of visitors our special thanks go to the Board Members of EUREF\u00a0AG (Reinhardt M\u00fcller, Karin Teichmann, Johannes T\u00fccks, and Kevin Hauert) as well as the excellent and, by the way, super nice Visitor Services provider INPOLIS<\/a>.<\/p>\n

And When Are You Going to Drop By?<\/h3>\n

Whether you come with a crown or a long list of questions, we welcome you (and help you). Preferably here on our own premises. Of course, we can make all kinds of promises and assure you of the sheer immersive power of our interactive installations. But why not play it safe and come and see for yourself? A full consultation is included.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":11,"featured_media":10528,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[580,1114],"tags":[1117,1049,405,1451,460,291],"product":[],"class_list":["post-10627","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-garamantis-en","category-showroom-en","tag-ceo","tag-euref-campus-en","tag-garamantis-en","tag-king","tag-showroom-en","tag-visitors"],"yoast_head":"\nThe Crowning for any Showroom: a King on the Guest List<\/title>\n<meta name=\"description\" content=\"The King of Sweden had our interactive technologies and projects presented to him as part of his Royal Technology Mission 2022.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta 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Seit 2016 entwickelt er Strategien, Inhalte und konzeptionelle Erlebnislogiken f\u00fcr interaktive Corporate Spaces, Showrooms und Ausstellungen. Bei Garamantis ist er f\u00fcr die Bereiche Strategie, Business Development und Experience Logic verantwortlich. Sein Schwerpunkt liegt auf der Verbindung von Kommunikation, Technologie und Raum. Er entwickelt Konzepte, die komplexe Inhalte verst\u00e4ndlich, interaktiv und markenwirksam vermitteln. Dabei geht es nicht nur um Technik oder Gestaltung, sondern um die Frage, wie Unternehmen ihre Themen, Leistungen und Innovationen in r\u00e4umliche Erlebnisse \u00fcbersetzen, die f\u00fcr unterschiedliche Zielgruppen nachvollziehbar und im Alltag nutzbar sind. Er schreibt \u00fcber interaktive Showrooms, Experience Strategy, immersive R\u00e4ume, interaktive Ausstellungen, B2B-Kommunikation im Raum und die strategische Entwicklung von Markenwelten, in denen Inhalt, Interaktion und Raum zu einem funktionierenden System werden. \u00d6ffentliche Profilangaben nennen in diesem Zusammenhang insbesondere die Felder Brand Marketing, Digital Innovation, B2B-Showrooms, interaktive Ausstellungen und immersive R\u00e4ume. Andreas Will hat einen Master of Arts in Business Communications und begleitet Projekte von der strategischen Ausrichtung bis zur operativen Zusammenarbeit mit Schl\u00fcsselkunden. Seine Inhalte basieren auf praktischer Erfahrung in der Entwicklung interaktiver Unternehmens- und Markenr\u00e4ume sowie auf einem klaren Verst\u00e4ndnis daf\u00fcr, wie Kommunikation, Technologie und Erlebnis sinnvoll zusammenwirken.","sameAs":["https:\/\/www.garamantis.com\/","https:\/\/de.linkedin.com\/in\/andreaswill"],"honorificPrefix":"MA","birthDate":"1982-11-04","gender":"m\u00e4nnlich","knowsAbout":["Interactive Corporate Spaces","Experience Strategy","B2B Showrooms","Interactive Exhibitions","Immersive Spaces","Brand Communication","Digital Innovation","Spatial Storytelling"],"knowsLanguage":["Deutsch","Englisch"],"jobTitle":"Head of Communications & Experience Strategy bei Garamantis","worksFor":"Garamantis GmbH","url":"https:\/\/www.garamantis.com\/en\/author\/andreas-will\/"}]}},"_links":{"self":[{"href":"https:\/\/www.garamantis.com\/en\/wp-json\/wp\/v2\/posts\/10627","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.garamantis.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.garamantis.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.garamantis.com\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.garamantis.com\/en\/wp-json\/wp\/v2\/comments?post=10627"}],"version-history":[{"count":0,"href":"https:\/\/www.garamantis.com\/en\/wp-json\/wp\/v2\/posts\/10627\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.garamantis.com\/en\/wp-json\/wp\/v2\/media\/10528"}],"wp:attachment":[{"href":"https:\/\/www.garamantis.com\/en\/wp-json\/wp\/v2\/media?parent=10627"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.garamantis.com\/en\/wp-json\/wp\/v2\/categories?post=10627"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.garamantis.com\/en\/wp-json\/wp\/v2\/tags?post=10627"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/www.garamantis.com\/en\/wp-json\/wp\/v2\/product?post=10627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}