{"id":12900,"date":"2023-07-13T15:36:34","date_gmt":"2023-07-13T13:36:34","guid":{"rendered":"https:\/\/www.garamantis.com\/blog\/9-advantages-of-a-showroom-for-your-b2b-marketing\/"},"modified":"2026-03-19T08:53:05","modified_gmt":"2026-03-19T07:53:05","slug":"advantages-showroom-b2b-marketing","status":"publish","type":"post","link":"https:\/\/www.garamantis.com\/en\/blog\/advantages-showroom-b2b-marketing\/","title":{"rendered":"9 advantages of a showroom for your B2B marketing"},"content":{"rendered":"

Are you responsible for strategic B2B sales? Or are you a customer experience manager responsible for the perfect customer journey for your business customers? If so, here are the top nine benefits of a showroom for your B2B marketing.<\/strong><\/p>\n

To avoid misunderstandings: We are not talking about online showrooms that customers visit via a browser like a website. Rather, we are talking about physical showrooms that use digital and interactive technologies and are located, for example, at the company’s headquarters. This type of showroom has significant potential and is becoming increasingly important in modern B2B marketing.<\/p>\n

9 benefits of a showroom as a B2B solution<\/h2>\n
    \n
  1. Impressive presentation:<\/strong> A physical showroom allows you to present your products or services in an impressive and engaging way. By using interactive technologies such as touch screens<\/a>, projections or augmented reality, you can create a compelling experience that inspires potential customers and encourages them to take a closer look at your portfolio.<\/li>\n
  2. Multi-sensory experience:<\/strong> A physical presence in the showroom allows customers to not only see your products, but also hear, touch and try them out. This provides a haptic experience where customers can experience the quality, material and functionality of your products for themselves. Even the senses of smell and taste can be involved. Such a multi-sensory experience will increase potential customers’ confidence and positively influence their purchase decision.<\/li>\n
  3. Interactive product presentation:<\/strong> An interactive B2B showroom explains and presents products in an interactive way. Customers can try out features for themselves, explore and customise different options. They can access the information that is most relevant to them. Through this non-linear interaction, your customers are actively involved in the presentation process and develop an individual understanding of your products.<\/li>\n
  4. Customisation and flexibility:<\/strong> Customer segmentation and targeting are essential in B2B marketing. With customised presentation software and a content management system, you can offer your customers personalised presentations. Content and dramaturgy are tailored to the specific needs and interests of individual customer types or customer groups. For example, activate appropriate content presets in the showroom and upload the visitor’s company logo into the CMS to create a personalised and customised customer experience.<\/li>\n
  5. Experiential marketing:<\/strong> An interactive showroom presents your brand and products as an experience. It allows you to tell stories, put the customer at the centre and evoke emotions. By creating a memorable experience, your brand message is effectively communicated and leaves a lasting impression. Such an intense experience is only possible at the live touchpoint.<\/li>\n
  6. Direct customer feedback:<\/strong> A physical showroom gives your B2B sales force direct and immediate customer feedback. You can see and feel your visitors’ reactions and respond to them immediately. In addition, digital analytics show you which content and interactive exhibits are being used and how often. This information is valuable for continually improving your presentation and the customer journey.<\/li>\n
  7. Networking opportunities and events:<\/strong> An interactive showroom is both a platform and an opportunity to bring together customers, business partners and industry experts. You can use the showroom to host events, product launches, training sessions or to discuss industry trends. You can build long-term relationships, create synergies between marketing and sales, and add value for your customers. Find out more about innovative corporate showroom formats<\/a>.<\/li>\n
  8. Differentiate:<\/strong> Create a unique and interactive showroom that sets you apart from the competition. A B2B showroom communicates your company’s innovation and modernity and helps potential customers perceive your company as a leader in your industry. An unprecedented presentation can be the key competitive advantage in the highly competitive business arena.<\/li>\n
  9. Save time and money:<\/strong> Of course, planning and implementing a physical showroom with interactive technologies is a significant investment and incurs ongoing costs. However, if the business case is correctly calculated, a showroom will continue to generate leads, sales and ultimately profit. In fact, compared to trade shows and roadshows, a showroom at your headquarters can save you time and money. Your visitors are guaranteed to pay more attention and focus on you during a showroom visit.<\/li>\n<\/ol>\n

    Identify the benefits of a showroom for your business<\/h3>\n

    When choosing a modern showroom<\/a>, make sure it best supports your company’s brand image and marketing objectives. To ensure the best customer experience and maximum impact for your business, every project begins with expert advice and a thorough design phase<\/a> before the actual implementation. Trust the experience of Garamantis. Download our free white paper “Successfully planning and realising corporate showrooms”<\/a> now.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":11,"featured_media":12898,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1114],"tags":[1728,1409,1143,1730,1624,1233,1729,1207,1731,460,1133],"product":[1601],"class_list":["post-12900","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-showroom-en","tag-advantages","tag-b2b-en","tag-benefit","tag-business-customers","tag-corporate-showroom-en","tag-interactive-showroom","tag-marketing-en","tag-planning","tag-sales","tag-showroom-en","tag-whitepaper-en","product-interactive-showroom-en"],"yoast_head":"\n9 advantages of a showroom for your B2B marketing<\/title>\n<meta name=\"description\" content=\"The nine most important advantages of interactive showrooms in B2B marketing summarized. For optimal customer experience and maximum impact.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"9 advantages of a showroom for your B2B marketing\" \/>\n<meta property=\"og:description\" content=\"The nine most important advantages of interactive showrooms in B2B marketing summarized. For optimal customer experience and maximum impact.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.garamantis.com\/en\/blog\/advantages-showroom-b2b-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Garamantis\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/garamantis\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-13T13:36:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-19T07:53:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.garamantis.com\/wp-content\/uploads\/2023\/07\/tw180508_0250-web.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1355\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Andreas Will\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@garamantis\" \/>\n<meta name=\"twitter:site\" content=\"@garamantis\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/www.garamantis.com\\\/en\\\/blog\\\/advantages-showroom-b2b-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.garamantis.com\\\/en\\\/blog\\\/advantages-showroom-b2b-marketing\\\/\"},\"author\":{\"name\":\"Andreas Will\",\"@id\":\"https:\\\/\\\/www.garamantis.com\\\/en\\\/#\\\/schema\\\/person\\\/6d3a1419b209fdc12bdadc2faa716e96\"},\"headline\":\"9 advantages of a showroom for your B2B marketing\",\"datePublished\":\"2023-07-13T13:36:34+00:00\",\"dateModified\":\"2026-03-19T07:53:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.garamantis.com\\\/en\\\/blog\\\/advantages-showroom-b2b-marketing\\\/\"},\"wordCount\":877,\"publisher\":{\"@id\":\"https:\\\/\\\/www.garamantis.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.garamantis.com\\\/en\\\/blog\\\/advantages-showroom-b2b-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.garamantis.com\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/tw180508_0250-web.jpg\",\"keywords\":[\"advantages\",\"B2B\",\"benefit\",\"business customers\",\"Corporate Showroom\",\"interactive showroom\",\"Marketing\",\"planning\",\"Sales\",\"showroom\",\"whitepaper\"],\"articleSection\":[\"Showroom\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.garamantis.com\\\/en\\\/blog\\\/advantages-showroom-b2b-marketing\\\/\",\"url\":\"https:\\\/\\\/www.garamantis.com\\\/en\\\/blog\\\/advantages-showroom-b2b-marketing\\\/\",\"name\":\"9 advantages of a showroom for your B2B marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.garamantis.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.garamantis.com\\\/en\\\/blog\\\/advantages-showroom-b2b-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.garamantis.com\\\/en\\\/blog\\\/advantages-showroom-b2b-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.garamantis.com\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/tw180508_0250-web.jpg\",\"datePublished\":\"2023-07-13T13:36:34+00:00\",\"dateModified\":\"2026-03-19T07:53:05+00:00\",\"description\":\"The nine most important advantages of interactive showrooms in B2B marketing summarized. For optimal customer experience and maximum impact.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.garamantis.com\\\/en\\\/blog\\\/advantages-showroom-b2b-marketing\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.garamantis.com\\\/en\\\/blog\\\/advantages-showroom-b2b-marketing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.garamantis.com\\\/en\\\/blog\\\/advantages-showroom-b2b-marketing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.garamantis.com\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/tw180508_0250-web.jpg\",\"contentUrl\":\"https:\\\/\\\/www.garamantis.com\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/tw180508_0250-web.jpg\",\"width\":1920,\"height\":1355,\"caption\":\"Benefits and advantages of showrooms for B2B marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.garamantis.com\\\/en\\\/blog\\\/advantages-showroom-b2b-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.garamantis.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"9 advantages of a showroom for your B2B marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.garamantis.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.garamantis.com\\\/en\\\/\",\"name\":\"Garamantis\",\"description\":\"Just another WordPress site\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.garamantis.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.garamantis.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.garamantis.com\\\/en\\\/#organization\",\"name\":\"Garamantis - Interactive Technologies\",\"url\":\"https:\\\/\\\/www.garamantis.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.garamantis.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.garamantis.com\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/logo.png\",\"contentUrl\":\"https:\\\/\\\/www.garamantis.com\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/logo.png\",\"width\":2560,\"height\":1440,\"caption\":\"Garamantis - Interactive Technologies\"},\"image\":{\"@id\":\"https:\\\/\\\/www.garamantis.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/garamantis\",\"https:\\\/\\\/x.com\\\/garamantis\",\"https:\\\/\\\/de.linkedin.com\\\/company\\\/garamantis---interactive-technologies\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/Garamantis\",\"https:\\\/\\\/www.instagram.com\\\/garamantis_gmbh\\\/\",\"https:\\\/\\\/www.garamantis.com\\\/de\\\/blog\\\/\",\"https:\\\/\\\/www.pinterest.de\\\/garamantis\\\/\"],\"description\":\"Garamantis Interactive Technologies aus Berlin konzipiert und realisiert interaktive Showrooms, immersive R\u00e4ume und Markenerlebnisse weltweit.\",\"email\":\"info@garamantis.com\",\"telephone\":\"+49 30 55144669\",\"legalName\":\"Garamantis GmbH\",\"foundingDate\":\"2014-01-17\",\"vatID\":\"DE293909765\",\"duns\":\"31-300-8637\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"11\",\"maxValue\":\"50\"},\"publishingPrinciples\":\"https:\\\/\\\/www.garamantis.com\\\/de\\\/redaktionsgrundsaetze\\\/\",\"ownershipFundingInfo\":\"https:\\\/\\\/www.garamantis.com\\\/de\\\/redaktionsgrundsaetze\\\/\",\"actionableFeedbackPolicy\":\"https:\\\/\\\/www.garamantis.com\\\/de\\\/redaktionsgrundsaetze\\\/\",\"correctionsPolicy\":\"https:\\\/\\\/www.garamantis.com\\\/de\\\/redaktionsgrundsaetze\\\/\",\"ethicsPolicy\":\"https:\\\/\\\/www.garamantis.com\\\/de\\\/redaktionsgrundsaetze\\\/\",\"diversityPolicy\":\"https:\\\/\\\/www.garamantis.com\\\/de\\\/redaktionsgrundsaetze\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.garamantis.com\\\/en\\\/#\\\/schema\\\/person\\\/6d3a1419b209fdc12bdadc2faa716e96\",\"name\":\"Andreas Will\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.garamantis.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/cropped-Andreas-96x96.jpg\",\"url\":\"https:\\\/\\\/www.garamantis.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/cropped-Andreas-96x96.jpg\",\"contentUrl\":\"https:\\\/\\\/www.garamantis.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/cropped-Andreas-96x96.jpg\",\"caption\":\"Andreas Will\"},\"description\":\"Andreas Will ist als Head of Communications & Experience Strategy bei der Garamantis GmbH t\u00e4tig. Seit 2016 entwickelt er Strategien, Inhalte und konzeptionelle Erlebnislogiken f\u00fcr interaktive Corporate Spaces, Showrooms und Ausstellungen. Bei Garamantis ist er f\u00fcr die Bereiche Strategie, Business Development und Experience Logic verantwortlich. Sein Schwerpunkt liegt auf der Verbindung von Kommunikation, Technologie und Raum. Er entwickelt Konzepte, die komplexe Inhalte verst\u00e4ndlich, interaktiv und markenwirksam vermitteln. Dabei geht es nicht nur um Technik oder Gestaltung, sondern um die Frage, wie Unternehmen ihre Themen, Leistungen und Innovationen in r\u00e4umliche Erlebnisse \u00fcbersetzen, die f\u00fcr unterschiedliche Zielgruppen nachvollziehbar und im Alltag nutzbar sind. Er schreibt \u00fcber interaktive Showrooms, Experience Strategy, immersive R\u00e4ume, interaktive Ausstellungen, B2B-Kommunikation im Raum und die strategische Entwicklung von Markenwelten, in denen Inhalt, Interaktion und Raum zu einem funktionierenden System werden. \u00d6ffentliche Profilangaben nennen in diesem Zusammenhang insbesondere die Felder Brand Marketing, Digital Innovation, B2B-Showrooms, interaktive Ausstellungen und immersive R\u00e4ume. Andreas Will hat einen Master of Arts in Business Communications und begleitet Projekte von der strategischen Ausrichtung bis zur operativen Zusammenarbeit mit Schl\u00fcsselkunden. Seine Inhalte basieren auf praktischer Erfahrung in der Entwicklung interaktiver Unternehmens- und Markenr\u00e4ume sowie auf einem klaren Verst\u00e4ndnis daf\u00fcr, wie Kommunikation, Technologie und Erlebnis sinnvoll zusammenwirken.\",\"sameAs\":[\"https:\\\/\\\/www.garamantis.com\\\/\",\"https:\\\/\\\/de.linkedin.com\\\/in\\\/andreaswill\"],\"honorificPrefix\":\"MA\",\"birthDate\":\"1982-11-04\",\"gender\":\"m\u00e4nnlich\",\"knowsAbout\":[\"Interactive Corporate Spaces\",\"Experience Strategy\",\"B2B Showrooms\",\"Interactive Exhibitions\",\"Immersive Spaces\",\"Brand Communication\",\"Digital Innovation\",\"Spatial Storytelling\"],\"knowsLanguage\":[\"Deutsch\",\"Englisch\"],\"jobTitle\":\"Head of Communications & Experience Strategy bei Garamantis\",\"worksFor\":\"Garamantis GmbH\",\"url\":\"https:\\\/\\\/www.garamantis.com\\\/en\\\/author\\\/andreas-will\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"9 advantages of a showroom for your B2B marketing","description":"The nine most important advantages of interactive showrooms in B2B marketing summarized. For optimal customer experience and maximum impact.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"9 advantages of a showroom for your B2B marketing","og_description":"The nine most important advantages of interactive showrooms in B2B marketing summarized. For optimal customer experience and maximum impact.","og_url":"https:\/\/www.garamantis.com\/en\/blog\/advantages-showroom-b2b-marketing\/","og_site_name":"Garamantis","article_publisher":"https:\/\/www.facebook.com\/garamantis","article_published_time":"2023-07-13T13:36:34+00:00","article_modified_time":"2026-03-19T07:53:05+00:00","og_image":[{"width":1920,"height":1355,"url":"https:\/\/www.garamantis.com\/wp-content\/uploads\/2023\/07\/tw180508_0250-web.jpg","type":"image\/jpeg"}],"author":"Andreas Will","twitter_card":"summary_large_image","twitter_creator":"@garamantis","twitter_site":"@garamantis","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.garamantis.com\/en\/blog\/advantages-showroom-b2b-marketing\/#article","isPartOf":{"@id":"https:\/\/www.garamantis.com\/en\/blog\/advantages-showroom-b2b-marketing\/"},"author":{"name":"Andreas Will","@id":"https:\/\/www.garamantis.com\/en\/#\/schema\/person\/6d3a1419b209fdc12bdadc2faa716e96"},"headline":"9 advantages of a showroom for your B2B marketing","datePublished":"2023-07-13T13:36:34+00:00","dateModified":"2026-03-19T07:53:05+00:00","mainEntityOfPage":{"@id":"https:\/\/www.garamantis.com\/en\/blog\/advantages-showroom-b2b-marketing\/"},"wordCount":877,"publisher":{"@id":"https:\/\/www.garamantis.com\/en\/#organization"},"image":{"@id":"https:\/\/www.garamantis.com\/en\/blog\/advantages-showroom-b2b-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.garamantis.com\/wp-content\/uploads\/2023\/07\/tw180508_0250-web.jpg","keywords":["advantages","B2B","benefit","business customers","Corporate Showroom","interactive showroom","Marketing","planning","Sales","showroom","whitepaper"],"articleSection":["Showroom"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.garamantis.com\/en\/blog\/advantages-showroom-b2b-marketing\/","url":"https:\/\/www.garamantis.com\/en\/blog\/advantages-showroom-b2b-marketing\/","name":"9 advantages of a showroom for your B2B marketing","isPartOf":{"@id":"https:\/\/www.garamantis.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.garamantis.com\/en\/blog\/advantages-showroom-b2b-marketing\/#primaryimage"},"image":{"@id":"https:\/\/www.garamantis.com\/en\/blog\/advantages-showroom-b2b-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.garamantis.com\/wp-content\/uploads\/2023\/07\/tw180508_0250-web.jpg","datePublished":"2023-07-13T13:36:34+00:00","dateModified":"2026-03-19T07:53:05+00:00","description":"The nine most important advantages of interactive showrooms in B2B marketing summarized. For optimal customer experience and maximum impact.","breadcrumb":{"@id":"https:\/\/www.garamantis.com\/en\/blog\/advantages-showroom-b2b-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.garamantis.com\/en\/blog\/advantages-showroom-b2b-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.garamantis.com\/en\/blog\/advantages-showroom-b2b-marketing\/#primaryimage","url":"https:\/\/www.garamantis.com\/wp-content\/uploads\/2023\/07\/tw180508_0250-web.jpg","contentUrl":"https:\/\/www.garamantis.com\/wp-content\/uploads\/2023\/07\/tw180508_0250-web.jpg","width":1920,"height":1355,"caption":"Benefits and advantages of showrooms for B2B marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/www.garamantis.com\/en\/blog\/advantages-showroom-b2b-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.garamantis.com\/en\/"},{"@type":"ListItem","position":2,"name":"9 advantages of a showroom for your B2B marketing"}]},{"@type":"WebSite","@id":"https:\/\/www.garamantis.com\/en\/#website","url":"https:\/\/www.garamantis.com\/en\/","name":"Garamantis","description":"Just another WordPress site","publisher":{"@id":"https:\/\/www.garamantis.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.garamantis.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.garamantis.com\/en\/#organization","name":"Garamantis - Interactive Technologies","url":"https:\/\/www.garamantis.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.garamantis.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.garamantis.com\/wp-content\/uploads\/2020\/02\/logo.png","contentUrl":"https:\/\/www.garamantis.com\/wp-content\/uploads\/2020\/02\/logo.png","width":2560,"height":1440,"caption":"Garamantis - Interactive Technologies"},"image":{"@id":"https:\/\/www.garamantis.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/garamantis","https:\/\/x.com\/garamantis","https:\/\/de.linkedin.com\/company\/garamantis---interactive-technologies","https:\/\/www.youtube.com\/c\/Garamantis","https:\/\/www.instagram.com\/garamantis_gmbh\/","https:\/\/www.garamantis.com\/de\/blog\/","https:\/\/www.pinterest.de\/garamantis\/"],"description":"Garamantis Interactive Technologies aus Berlin konzipiert und realisiert interaktive Showrooms, immersive R\u00e4ume und Markenerlebnisse weltweit.","email":"info@garamantis.com","telephone":"+49 30 55144669","legalName":"Garamantis GmbH","foundingDate":"2014-01-17","vatID":"DE293909765","duns":"31-300-8637","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"11","maxValue":"50"},"publishingPrinciples":"https:\/\/www.garamantis.com\/de\/redaktionsgrundsaetze\/","ownershipFundingInfo":"https:\/\/www.garamantis.com\/de\/redaktionsgrundsaetze\/","actionableFeedbackPolicy":"https:\/\/www.garamantis.com\/de\/redaktionsgrundsaetze\/","correctionsPolicy":"https:\/\/www.garamantis.com\/de\/redaktionsgrundsaetze\/","ethicsPolicy":"https:\/\/www.garamantis.com\/de\/redaktionsgrundsaetze\/","diversityPolicy":"https:\/\/www.garamantis.com\/de\/redaktionsgrundsaetze\/"},{"@type":"Person","@id":"https:\/\/www.garamantis.com\/en\/#\/schema\/person\/6d3a1419b209fdc12bdadc2faa716e96","name":"Andreas Will","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.garamantis.com\/wp-content\/uploads\/2026\/03\/cropped-Andreas-96x96.jpg","url":"https:\/\/www.garamantis.com\/wp-content\/uploads\/2026\/03\/cropped-Andreas-96x96.jpg","contentUrl":"https:\/\/www.garamantis.com\/wp-content\/uploads\/2026\/03\/cropped-Andreas-96x96.jpg","caption":"Andreas Will"},"description":"Andreas Will ist als Head of Communications & Experience Strategy bei der Garamantis GmbH t\u00e4tig. Seit 2016 entwickelt er Strategien, Inhalte und konzeptionelle Erlebnislogiken f\u00fcr interaktive Corporate Spaces, Showrooms und Ausstellungen. Bei Garamantis ist er f\u00fcr die Bereiche Strategie, Business Development und Experience Logic verantwortlich. Sein Schwerpunkt liegt auf der Verbindung von Kommunikation, Technologie und Raum. Er entwickelt Konzepte, die komplexe Inhalte verst\u00e4ndlich, interaktiv und markenwirksam vermitteln. Dabei geht es nicht nur um Technik oder Gestaltung, sondern um die Frage, wie Unternehmen ihre Themen, Leistungen und Innovationen in r\u00e4umliche Erlebnisse \u00fcbersetzen, die f\u00fcr unterschiedliche Zielgruppen nachvollziehbar und im Alltag nutzbar sind. Er schreibt \u00fcber interaktive Showrooms, Experience Strategy, immersive R\u00e4ume, interaktive Ausstellungen, B2B-Kommunikation im Raum und die strategische Entwicklung von Markenwelten, in denen Inhalt, Interaktion und Raum zu einem funktionierenden System werden. \u00d6ffentliche Profilangaben nennen in diesem Zusammenhang insbesondere die Felder Brand Marketing, Digital Innovation, B2B-Showrooms, interaktive Ausstellungen und immersive R\u00e4ume. Andreas Will hat einen Master of Arts in Business Communications und begleitet Projekte von der strategischen Ausrichtung bis zur operativen Zusammenarbeit mit Schl\u00fcsselkunden. Seine Inhalte basieren auf praktischer Erfahrung in der Entwicklung interaktiver Unternehmens- und Markenr\u00e4ume sowie auf einem klaren Verst\u00e4ndnis daf\u00fcr, wie Kommunikation, Technologie und Erlebnis sinnvoll zusammenwirken.","sameAs":["https:\/\/www.garamantis.com\/","https:\/\/de.linkedin.com\/in\/andreaswill"],"honorificPrefix":"MA","birthDate":"1982-11-04","gender":"m\u00e4nnlich","knowsAbout":["Interactive Corporate Spaces","Experience Strategy","B2B Showrooms","Interactive Exhibitions","Immersive Spaces","Brand Communication","Digital Innovation","Spatial Storytelling"],"knowsLanguage":["Deutsch","Englisch"],"jobTitle":"Head of Communications & Experience Strategy bei Garamantis","worksFor":"Garamantis GmbH","url":"https:\/\/www.garamantis.com\/en\/author\/andreas-will\/"}]}},"translations":{"de":12893,"en":12900},"post_categories_localized":[{"de":{"id":71,"title":"Showroom"},"en":{"id":1114,"title":"Showroom"}}],"post_products_localized":[{"de":{"id":1600,"title":"Interaktiver Showroom"},"en":{"id":1601,"title":"Interactive Showroom"}}],"_links":{"self":[{"href":"https:\/\/www.garamantis.com\/en\/wp-json\/wp\/v2\/posts\/12900","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.garamantis.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.garamantis.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.garamantis.com\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.garamantis.com\/en\/wp-json\/wp\/v2\/comments?post=12900"}],"version-history":[{"count":1,"href":"https:\/\/www.garamantis.com\/en\/wp-json\/wp\/v2\/posts\/12900\/revisions"}],"predecessor-version":[{"id":16505,"href":"https:\/\/www.garamantis.com\/en\/wp-json\/wp\/v2\/posts\/12900\/revisions\/16505"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.garamantis.com\/en\/wp-json\/wp\/v2\/media\/12898"}],"wp:attachment":[{"href":"https:\/\/www.garamantis.com\/en\/wp-json\/wp\/v2\/media?parent=12900"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.garamantis.com\/en\/wp-json\/wp\/v2\/categories?post=12900"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.garamantis.com\/en\/wp-json\/wp\/v2\/tags?post=12900"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/www.garamantis.com\/en\/wp-json\/wp\/v2\/product?post=12900"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}