{"id":8841,"date":"2021-07-16T07:05:52","date_gmt":"2021-07-16T05:05:52","guid":{"rendered":"https:\/\/www.garamantis.com\/blog\/from-idea-to-opening-in-7-steps-towards-a-showroom\/"},"modified":"2024-07-26T09:35:13","modified_gmt":"2024-07-26T07:35:13","slug":"concept-idea-opening-steps-showroom","status":"publish","type":"post","link":"https:\/\/www.garamantis.com\/en\/blog\/concept-idea-opening-steps-showroom\/","title":{"rendered":"Showroom concept: From idea to opening in 7 steps"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><strong>We have broken down the process of designing a showroom into seven steps to give you an idea of the major and minor milestones along the way.<\/strong> <\/p>\n<h2>7 steps to the perfect showroom concept<\/h2>\n<h3>1. Analysis of objectives and requirements<\/h3>\n<ul>\n<li>Which target audience(s) is the showroom supposed to address\/appeal to?<\/li>\n<li>Which occasions are conceivable? For what group sizes? How long are the tours\/events\/visits supposed to last?<\/li>\n<li>Do you want to provide guided tours, encourage visitors\u2019 free exploration, or both?<\/li>\n<li>What business segments, product, or subject matter do you want to be in focus?<\/li>\n<li>Which way of the showroom\u2019s integration into your business is possible\/desirable?<\/li>\n<li>Which quantifiable\/measurable <a href=\"https:\/\/www.garamantis.com\/en\/blog\/showroom-for-companies-definition-goals-and-benefits\/\" target=\"_blank\" rel=\"noopener\">objectives<\/a> for your showroom do you want to define?<\/li>\n<\/ul>\n<h3>2. Budget setting<\/h3>\n<ul>\n<li>Which of your business units, products segments etc. do you want to involve (funding, planning, and usage)?<\/li>\n<li>Which funds are available to finance the installation?<\/li>\n<li>Who takes charge of operation, maintenance, and future expansion?<\/li>\n<li>Create a business case including <a href=\"https:\/\/www.garamantis.com\/en\/blog\/showroom-costs-for-construction-and-operation\/\" target=\"_blank\" rel=\"noopener\">costs<\/a>, visitor numbers, conversion rates, etc.!<\/li>\n<\/ul>\n<h3>3. Inspirational phase<\/h3>\n<ul>\n<li>What would an outstanding presentation of your business look like?<\/li>\n<li>What is to be the showroom\u2019s general creative guiding principle?<\/li>\n<li>Which are the benchmarks set by competitors?<\/li>\n<li>What trends, <a href=\"https:\/\/thetitanawards.com\/winner-info.php?id=2553\" target=\"_blank\" rel=\"noopener\">best-case scenarios<\/a>, and best practice rules exist in other business sectors industries outside of your own?<\/li>\n<\/ul>\n<h3>4. Conception<\/h3>\n<ul>\n<li>interior concept and structural design<\/li>\n<li>definition of interactive stations, processes, and content<\/li>\n<li><a href=\"https:\/\/www.garamantis.com\/en\/concepts-for-interactive-exhibitions\/\" target=\"_blank\" rel=\"noopener\"><strong>conception<\/strong><\/a> regarding modes\/forms of presentation and content per target group<\/li>\n<li>consultation of external experts<\/li>\n<li>requests for cost estimates, onboarding of partners<\/li>\n<li>internal presentation, approval and green-lighting<\/li>\n<\/ul>\n<h3>5. Detailed planning and preparation<\/h3>\n<ul>\n<li>the technical specification of stations and exhibits<\/li>\n<li>technical infrastructural planning (power supply, network, lighting, sound, etc.)<\/li>\n<li>IT admin<\/li>\n<li>management of content (digital content, curation, preparation of content, updates)<\/li>\n<li>exhibition control (simple and convenient booting and shutdown, activation of target-group specific presets)<\/li>\n<\/ul>\n<h3>6. Realization and Testing<\/h3>\n<ul>\n<li>project management<\/li>\n<li>coordination of different service providers<\/li>\n<li><a href=\"https:\/\/www.garamantis.com\/en\/blog\/checklist-uccessful-rollout-ensure-interactive-exhibitions-smooth-installation\/\" target=\"_blank\" rel=\"noopener\">roll-out and implementation<\/a><\/li>\n<li>training of staff and presenters<\/li>\n<li>practical testing<\/li>\n<\/ul>\n<h3>7. Opening ceremony and continual optimization<\/h3>\n<ul>\n<li>internal and external communication regarding the opening event<\/li>\n<li>opening event with attendance of important business contacts, (local) political representatives etc. in order to attract media attention<\/li>\n<li>meaningful embedding of <a href=\"https:\/\/www.garamantis.com\/en\/application-area\/corporate-and-showroom\/\" target=\"_blank\" rel=\"noopener\">showroom<\/a> into daily internal procedures and documentation<\/li>\n<li>integration into business communications, marketing and sales activities<\/li>\n<li>internal and external evaluation and subsequent adjustment<\/li>\n<li>assessment of performance\/success and optimization<\/li>\n<\/ul>\n<p> <strong><img decoding=\"async\" class=\"alignnone wp-image-3028 size-large\" src=\"https:\/\/www.garamantis.com\/wp-content\/uploads\/2020\/03\/44118143245_c414c3faed_o-1024x688.jpg\" alt=\"ESA News-Room mit projiziertem 3D-H\u00f6henmodell\" width=\"1024\" height=\"688\" srcset=\"https:\/\/www.garamantis.com\/wp-content\/uploads\/2020\/03\/44118143245_c414c3faed_o-200x134.jpg 200w, https:\/\/www.garamantis.com\/wp-content\/uploads\/2020\/03\/44118143245_c414c3faed_o-300x201.jpg 300w, https:\/\/www.garamantis.com\/wp-content\/uploads\/2020\/03\/44118143245_c414c3faed_o-400x269.jpg 400w, https:\/\/www.garamantis.com\/wp-content\/uploads\/2020\/03\/44118143245_c414c3faed_o-600x403.jpg 600w, https:\/\/www.garamantis.com\/wp-content\/uploads\/2020\/03\/44118143245_c414c3faed_o-768x516.jpg 768w, https:\/\/www.garamantis.com\/wp-content\/uploads\/2020\/03\/44118143245_c414c3faed_o-800x537.jpg 800w, https:\/\/www.garamantis.com\/wp-content\/uploads\/2020\/03\/44118143245_c414c3faed_o-1024x688.jpg 1024w, https:\/\/www.garamantis.com\/wp-content\/uploads\/2020\/03\/44118143245_c414c3faed_o-1200x806.jpg 1200w, https:\/\/www.garamantis.com\/wp-content\/uploads\/2020\/03\/44118143245_c414c3faed_o-1536x1032.jpg 1536w, https:\/\/www.garamantis.com\/wp-content\/uploads\/2020\/03\/44118143245_c414c3faed_o.jpg 1772w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/strong> <\/p>\n<h2>Timing and Schedule \u2013 How Long From Initial Idea to Its Realization?<\/h2>\n<p> The duration of a project depends largely on its scope and the funds available. To give you a rough idea, if you can allow 6 to 12 months between your initial idea for a showroom and its opening, you&#8217;re on the right track. However, a large and\/or elaborate showroom may take longer. <\/p>\n<h2>Showroom concept as a success factor<\/h2>\n<p> The first step is always the hardest &#8211; especially when it comes to creative projects with many people involved and little certainty about the outcome. Until a few key points are known and agreed, there is a lot of uncertainty and risk in such a project. We can say from experience that it is always wise to start with a solid concept &#8211; in writing, with 3D visualisations and with internal multilateral approval. It&#8217;s best to develop this concept with an experienced expert. Even if you decide to use a different service provider for the implementation phase of the project, you&#8217;ll still have a solid foundation and decision-making basis to fall back on later in the process (e.g. when selecting a suitable agency). <em>This blog entry is an excerpt from our comprehensive whitepaper\u00a0<a href=\"https:\/\/www.garamantis.com\/en\/showroom-whitepaper\/\" target=\"_blank\" rel=\"noopener\">\u201cSuccessful Planning and Realization of Corporate Showrooms \u2013 A guide from HOW to WOW\u201d<\/a>. If you would like to receive the whitepaper free of charge, please write an email with the subject \u201cWhitepaper Showroom\u201d to info@garamantis.com.<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":11,"featured_media":8838,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1114],"tags":[1135,1300,1338,460,1301,1133],"product":[1601],"class_list":["post-8841","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-showroom-en","tag-checklist","tag-concept","tag-conceptual-development","tag-showroom-en","tag-timing-and-schedule","tag-whitepaper-en","product-interactive-showroom-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Showroom concept: From idea to opening in 7 steps<\/title>\n<meta name=\"description\" content=\"Concept - 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