Social Media Table re:publica

In 2017, Garamantis continued its long-standing partnership with re:publica. The conference motto was “Love Out Loud!” and focused on people, organizations, and projects that are committed to fighting hatred, violence, and injustice.

Idea: Write, scan, and share messages

The motto was brought to life on site: Throughout re:publica, visitors could write a personal love message on a card and publish it digitally at the multi-touch scanner table. This created a simple, low-threshold activity that made participation visible and sparked conversations in the networking area.

Interaction at the table

The latest generation of the multitouch scanner table with surrounding LED strip was used. The 660 individually controllable high-performance LEDs react to people in the vicinity and make the table an eye-catching feature in the room.

As soon as a labeled card is held up to the scanner, it appears digitally on the multitouch surface. From there, the content can be shared directly via the Twitter account @LOL_Table and carried over into the conference’s social media communications.

Context: re:publica 2017

re:publica is considered the largest conference on digital society in Europe. In 2017, internet activists, bloggers, artists, and companies once again gathered at Station Berlin for lectures and panel discussions on the web, social media, and internet policy. Around 800 speakers and approximately 8,000 participants were expected. The Garamantis @LOL_Table was located in the networking area.