Blog
News from Garamantis and our work
Immersive staging – definition and examples
What is immersive staging? Immersive staging is a fascinating concept that blurs the lines between reality and fiction. Imagine walking into a room and suddenly finding yourself not in a conference room, but in the middle of a lively scene from ancient Rome. You can almost smell the fresh olives and…
Artificial intelligence in interactive showrooms – 3 promising approaches
The integration of Artificial Intelligence (AI) into showrooms and exhibitions opens the door to unprecedented interaction experiences. Neural networks and their capabilities are developing at a breathtaking pace. But how can companies and brands benefit from this development in their showrooms? In…
Showrooms in Sales-oriented B2B Marketing – the ‚ATTACK model‘
The B2B customer journey often is long and complex. Of course the goal of all marketing and sales activities is to invite customers into one’s company and to gain their full and undivided attention. The importance of live touchpoints – i.e., the live encounter of prospective clients with your own co…
XR in non-profit communications – “building the empathy-bridge”
This is a guest post by Hanna Ahrenberg. In her master thesis, Hanna investigated how non-profit organisations (NPOs) can successfully use VR & AR technologies in their storytelling. In addition to a literature review, she conducted qualitative interviews with experts, including Andreas Will fro…
Garamantis wins Gold at TITAN Business Awards 2023
Garamantis was one of the leading contenders in the “Marketing – Best Brand Experience – B2B” category and won the prestigious TITAN Award in Gold. The interactive B2B showroom project for FFT Produktionssysteme was realised by the Garamantis team at FFT’s headquarters in Fulda. Exceptional showroom…
Interactive Foyer – guaranteed to impress your guest
What is the first thing your co-workers and visitors see when they walk through the doors of your company headquarters? It is the impression they are going to carry with them through every room. Your lobby is a much too highly frequented spot to leave it to aseptic boredom. Or to a Ficus plant, for…
9 advantages of a showroom for your B2B marketing
Are you responsible for strategic B2B sales? Or are you a customer experience manager responsible for the perfect customer journey for your business customers? If so, here are the top nine benefits of a showroom for your B2B marketing. To avoid misunderstandings: We are not talking about online show…
Berlin Bestival 2023 – Innovation Tours in the Garamantis Showroom
For the third BESTIVAL, more than 800 international experts from the tourism and MICE industry will come to Berlin on 6 and 7 July 2023. In addition to numerous networking opportunities, participants can look forward to a diverse festival programme with presentations, workshops, panel discussions an…
Filled: Unity Developer/Nerd (m/f/d) for Interactive Experiences
Unfortunately, this position is already filled. However, we are always open to unsolicited applications. Garamantis develops interactive presentation technologies for the live touchpoint. For example, interactive showrooms and exhibition stands, corporate exhibitions or brand spaces. Our projects ar…
Showroom – Getting control and content management right
Showroom managers’ lives are made easier by a central control and content management system. Two helpful planning checklists. A multimedia showroom is largely digital. An efficient content management system (CMS) is therefore essential. Ideally, it should be fully tailored to your space and its stat…
Van Gogh Immersive Experience Singapore
After stops in Europe and the USA in recent years, the Van Gogh Immersive Experience is coming to Singapore. From 1 March to 1 October 2023, the world of Vincent Van Gogh will be brought to life like never before on Singapore’s Sentosa Island. Experience Van Gogh in immersive projection rooms Discov…
Outfitting an interactive showroom: small budget – big impact
The fact that they are usually limited is an inherent vice of budgets. On the other hand, especially when it comes to a showroom, its true value only becomes apparent and perceptible when you can actually stand in it, which is why companies usually opt for a functional basic version as a starting po…