Information on interactive showrooms and experiential technologies

31 March 2026 · Uncategorized

Traditional forms of presentation often reach their limits in this context. Individual exhibits, linear displays or static panels can convey information, but they usually fail to provide sufficient depth in explaining complex relationships. An interactive exhibition, however, offers a different framework. It combines content, narrative structure, interaction, space and software into a cohesive…

24 March 2026 · Showroom

Brand experiences are no longer merely a marketing tool. For many companies, they have become strategic business tools: they support sales, speed up decision-making processes, make complex products easier to understand, and create a physical space where customers can experience the brand. Such physical touchpoints can be a pivotal moment in the customer journey, as they can simultaneously capture…

27 February 2026 · Company

Technology is of little use if it has no purpose. With immersive spaces, companies can avoid costly mistakes by developing a good concept. The first step is to ask some important questions: What kind of immersive space is actually needed? How can genuine, meaningful interaction be created? And what do I actually want to show to whom? A guide to successfully designing immersive spaces. We all…

11 February 2026 · Showroom

What is magic in a movie becomes a tool in the showroom: hologram-like technologies attract attention, explain complex content spatially and create unforgettable brand moments. The decisive factor here is not the effect - but the impact on visitors, dialogs and decisions. We explain which hologram technologies offer real added value for corporate showrooms. Holograms fascinate spectators and…

3 November 2025 · Awards · Showroom

Garamantis was honoured with the German Design Award 2026 in the ‘Excellent Architecture – Interior Architecture/Public’ category. This award recognises the futuristic showroom of the Wack Group near Ingolstadt. Showcasing a new combination of physical material, light and digital interaction, it features the world's first 3-layer display. A project that combines experimentation and engineering In…

8 October 2025 · Trade fair · Multitouch

Garamantis was commissioned to create an interactive presentation setup for the 2025 Körber Leadership Meeting in Dubai. This was our first project for Körber, taking us into a high-profile international environment and presenting us with the challenge of developing a customised solution within a very short timeframe. Technology fair at leadership meeting The objective was to present the corporate…

24 September 2025 · Showroom

Way back then, showrooms basically used to be airy depots hosting various products. Nowadays they are the doorway to the very heart of your business: your corporate identity. They constitute experiential spaces connecting your brand with your (potential) customers and clients by means of fascination – provided, of course, that you know how to put this powerful marketing and sales tool to effective…

29 June 2025 · Showroom

Cost Overview - Does A Showroom Fit Into My Budget? Providing a reliable and informed answer to that question is only possible once the conception phase has been completed. The costs will obviously depend on the size of the showroom, the number of interactive exhibits or stations, the multimedia content and the quality of the materials and technical components used. However, there are many…

14 February 2024 · Showroom

What is immersive staging? Immersive staging is a fascinating concept that blurs the lines between reality and fiction. Imagine walking into a room and suddenly finding yourself not in a conference room, but in the middle of a lively scene from ancient Rome. You can almost smell the fresh olives and hear the whispers of toga-clad figures. This is immersion - you are completely immersed in another…