immersive space
The world of experience: an illusion. The excitement: completely real.
Imagine walking through a door and entering a reality that cannot exist. This is not only possible in science fiction, it is deceptively real in the here and now. Immersive spaces masterfully remove the boundaries of the virtual. Spatial and interactive projections make your audience forget where reality ends and illusion begins. Because they are in the middle of it. Because they're not wearing VR goggles and can move around the room without restriction. Since 2009, we have been working with a special kind of immersive space: large and especially interactive projection systems.
How we create an immersive space for your business:
- We know what we are doing: since our founding, we have been working with Ars Electronica and other partners to create breathtaking immersive projection spaces around the world. With this experience, we are happy to offer you concrete advice and concepts.
- Selection and configuration of projection equipment? Check: The necessary projectors, lenses and players/PCs are expensive to buy and operate. We get the maximum resolution, brightness and brilliance out of your budget.
- Unique interaction? Check: Yes, immersive Van Gogh-style projection rooms are nice. But the real excitement comes with responsive, interactive rooms. Stay in people's minds by bringing your target audience into contact with your brand!
- Translate brand experiences? Check: Luckily, designing, planning and creating immersive experiences is our day-to-day business. Off-the-shelf products are not part of it. Rather, we work with you to create uniquely powerful spaces that revolve around your brand essence. Not the other way around.
- All-round package? Check: We introduce your company to immersive experiences, see them through to completion and provide ongoing support.
Scalable setup
Immersive projection systems for small groups can be realised in just a few square metres. We design an efficient, immersive setup for any type of space. The impression is always the same: big!
Customised and thoughtful
Maximise immersion with technology and content designed specifically for your space. We can take you from idea to implementation and beyond.
Immersion through interaction
Your brand touchpoints stay with your visitors. That's why we let them actively influence what happens. By walking, pointing, touching and other forms of interaction, they become part of this extraordinary experience.
Indescribably powerful
There are images and videos that can give you an impression of immersive spaces. What interactive immersive spaces really do to your brain is something only you can discover. But let's put it this way: your synapses will get to know each other in a whole new way. And that's a high-five.
- Immersion without aids and for groups: No VR goggles, no cables and no visible pixels spoil the experience in our immersive rooms. In a projection room, your audience will hardly trust their own eyes.
- Wall and floor projection: A continuous wall and floor projection in one area of the showroom opens up many immersive possibilities. Side walls, the back wall or the ceiling can also be used as projection surfaces. In some cases, LED walls, screen or mirror walls are also suitable.
- PC infrastructure: In order to be able to guarantee huge total resolutions natively and without delay, you need special cluster PCs and graphics cards. But with us on your side, you don’t have to worry about that.
- Operation and control: The whole system of an immersive and interactive space is a complex architecture of hardware, software and content. This is also our construction site. You will be amazed at how easy it is to start and stop content and shows using a tablet.
- Interactive experiences: Gigapixel images to walk through, immersive point clouds, real-time rendered journeys through the universe or the human body, action-packed team games, virtual trips to other company locations… the only limit to immersive spaces is your imagination.
Immersive room projection as a corporate and exhibition highlight
Immersive rooms use state-of-the-art projection technology to project images, video and 3D content onto walls, floors, ceilings or even objects in the room. The result is an immersive visual environment that engages the senses and is highly entertaining. Immersive projection solutions are increasingly being used in exhibitions, science centres, amusement parks, trade shows and corporate foyers and showrooms.
And rightly so! Immersive room projections take visitors out of their everyday environment and into a playful virtual one. This casts a lasting spell on them. Because it is intense. Because it tells a story to the attentive senses and touches them emotionally. This creates a deeper connection to your message or brand than any conventional form of presentation.
Interactivity in immersive experiences
Interactive elements in immersive spaces allow your visitors to actively participate in and influence the event. The higher level of involvement through active participation makes the immersive experience more intense and memorable.
One option for interactive participation is gesture control: visitors interact with the projection using simple hand movements or touches. If you are thinking of games, interactive learning environments and artistic performances, then you have understood the principle. But you can also interact with your products and corporate content in an equally entertaining way.
Interaction in immersive environments
Gesture control can be implemented using camera systems or laser sensors, for example. Laser-based sensor technologies can track the movements of all visitors in the room and transfer their positions to the projection in real time. This allows the projection to adapt to the visitor’s behaviour, enabling complex interactions. For example, an elaborate animated particle effect can be projected around any person who moves. Make sparks fly or fireflies buzz! Or your visitors can move through a surface of water, creating realistic-looking waves. In recent years, highly accurate camera-based devices have come onto the market. Thanks to inside-out tracking, they can locate people and objects in a room with millimetre precision and almost instantaneously. The collaborative and playful possibilities of such a digital space are now virtually unlimited.
World’s first public immersion room at the Ars Electronica Center
The Ars Electronica Center is a futuristic museum and centre for media art and digital culture in Austria. It operates at the interface of art, technology and society. A state-of-the-art immersive projection room transports visitors into a fascinating world of high-resolution 3D visualisations, animations and interactive content. It is the highlight of the museum and was the thesis project of Garamantis co-founder Oliver Elias when the museum opened in 2009. Together with specialists from the Ars Electronica Futurelab, our co-founder developed this interactive space, which was unique at the time. Linz was the European Capital of Culture at the time, and the immersive space immediately became a crowd-puller for visitors from all over the world. The wall and floor projections measure an impressive 16 x 9 metres. Laser tracking made it possible to create interactive visual worlds for the first time. As the only high-tech composition of its kind in the world accessible to the general public, the immersive space attracted a great deal of international attention.
Media and interactive productions for theatres
Over the years, Garamantis has developed numerous interactive applications for Ars Electronica, building up a pool of content from a wide variety of fields. These include musical, artistic, playful and educational interactive applications. The Immersive Space now has a total of eight latest-generation 4K projectors, providing 8K resolution on the walls and floor. It has been exported in various versions to many countries, including Singapore, Mexico, Switzerland and China.
From this technologically outstanding project, which is still ongoing today, we are constantly gaining new experience in the fields of immersive projection systems, interactive staging and application development. Together with Ars Electronica, we continue to develop immersive spaces and push the boundaries of what is technically feasible.
How to create your immersive space
- Conception: We use video conferencing and workshops to identify your needs and requirements. This allows us to show you our best practice or develop completely new approaches with you.
- Technical planning and advice: We develop and present a detailed concept including immersive applications, technical planning and everything needed for implementation.
- Custom software development: We develop your immersive virtual reality to match your corporate identity. The applications will look so stunning that your visitors will love interacting with them.
- Content creation and management: You can manage the applications centrally and control them from a tablet. We reduce the complexity of the immersive space to that of a simple remote control.
- On-site implementation: Together with other trades and our partner Ars Electronica, we set up the space and the technology. Once installed and configured, we launch the experience and hand it over to your team.
Free Consultation
Are you interested in interactive exhibitions and technologies?
We are happy to advise you, free of charge and without obligation. (+49 30 55144669)
“The Wave” is an immersive installation in the former gas tank, now Museum Gasometer Oberhausen. Visitors to the current Planet Ocean exhibition can stand in front of or under the wave. Thanks to a software application by Garamantis, they even become part of the “water world”.
Projects
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