PRESS AREA
Contact person, information and press reviews
Press Contact
We are looking forward to inquiries coming from magazine and newspaper editorial departments. Our founders and technology experts are always available for interviews and glad to provide background information. Our technological focus is on:
- interactive installations
- multi-touch technology
- multi-touch software
- mobile applications
- virtual reality
- graphics hardware
- display technologies
Andreas Koster
Head of Communications
About Garamantis
Garamantis was founded in Berlin in 2014 and develops interactive exhibitions and showrooms. Individual software development is the focus of the worldwide projects that give the user an impressive interaction experience, for example at trade fairs, events and in museums. Garamantis is a long-standing partner of Ars Electronica and was awarded the title of “Culture and Creative Pilot” by the German government in 2020. Innovations such as the Garamantis multitouch scanner table and the interactive multitouch showcase emerged from the individual project business.
History
- In the beginning of the year 2014, Garamantis was founded in Berlin by a group of experienced software developers gathered around Oliver Elias and Markus Dittebrand, who by that time already were able to look back on years of close collaboration with Ars Electronica. Ever since then, Garamantis and Ars Electronica have been partners in realizing interactive installations, projects, and exhibitions all over the world.
- Beyond the project-based business, since 2015 Garamantis have committed themselves to the development and customized upgrading of interactive products, which, by virtue of their implementation of novel technologies, offer additional value far exceeding that of previous solutions.
- In early 2017, Garamantis won the Innovation Award IT of the Medium-Sized Business Initiative (“Initiative Mittelstand”) for their multi-touch scanner table. Their interactive display case was rated “Best of 2017” by the same organization, and Garamantis’ interactive projection took home the prize “Best of 2018” in the “innovations” category.
- The summer of 2018 saw the opening of Garamantis’ branch office –complete with showroom, creative workshop, and additional office space –on the groundbreaking EUREF‑Campus, Berlin’s latest technological think tank.
- In the end of 2018 Garamantis became an official member of the Partner Network Berlin, which facilitates immediate access to economy, politics, and science in the German capital.
- In summer 2019, a partnership with the agency Hustle & Bustle was concluded and a showroom was opened in Singapore to start sales in the Asian region.
- As of 2020, the Garamantis team consists of seven permanent staff members who are supported in their tasks by a network of freelancers and partnering businesses. Garamantis worked with Sanofi on the “Pharmacy of the Future” as part of Startup Creasphere. The “Multitouch Scanner Table with Optical Object Recognition and Person Sensor” is awarded as Berlin Innovation by the Technology Foundation Berlin.
- 2021: The German government honored the team as “Cultural and Creative Pilots Germany”. Despite the pandemic, the projects are becoming even more international with Dubai, Mexico and Hong Kong.
- In 2022, the interactive Garamantis B2B showroom with multi-touch scanner table won the German Innovation Award.
- Clients: business companies, federal ministries, universities, agencies, trade fair organizers and museums.
- References: renowned names like the European Space Agency (ESA) and Europe’s largest software group, but also governmental institutions such as the German Federal Ministry for Economic Cooperation and Development (BMZ) or the Federal Administration.
- From the very beginning, a holistic overall concept has always been at the center of Garamantis corporate philosophy. Our objective is to create a new experience of interactive technologies for users by means of customized software development in combination with appropriately configured hardware.
- Garamantis deliberately foregoes any cooperation with investors, external capital or subsidies. Thus, independence, self-reliance, and flexibility have been integral objectives of our business development from the very start.
Press material
Press Releases
FFT Production Systems Open Their Doors to Entrepreneurs in Fulda Fulda, February 16th, 2023 – Swipe your finger over the car production line in planning, zoom in on details in seconds and show them to your client? All this is possible today! FFT, a leading manufacturer of intelligent production sys…
With their groundbreaking showroom “Procurement Future” for Lingemann GmbH, the Berlin company Garamantis has set new standards in the field of B2B product presentation. Now this multimedia showroom has been honored with a German Innovation Award in the ‘Excellence in Business to Business’ category….
Berlin Start‑up Garamantis Realizes Interactive Display Window in Hong Kong The Berlin-based tech company Garamantis realizes an innovative contactless shopping concept in a Hong Kong mall. Laser-based sensor system recognizes finger- and hand gestures throughout a 21 square meters area. 12 especial…
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Press Reviews
It may sound paradoxical in the age of online retailing, but showrooms are becoming increasingly important for companies and brands, not only because they provide potential buyers with a haptic and therefore positive shopping experience.
FFT, a leading manufacturer of intelligent production systems for the automotive industry, shows how complex products can be presented in a contemporary way in its new high-tech showroom at the company’s headquarters in Fulda, Germany.
Garamantis und FFT präsentieren Hightech-Showroom für intelligente Produktionssysteme
Designed by Berlin-based agency Garamantis, the immersive presentation room serves as a point of contact for prospects, customers, employees and applicants. In the interactive showroom, for example, products can be dragged onto the three-metre-wide video wall at a large table with a touchscreen and viewed in detail with a wave of the hand.
FFT, based in Fulda, Germany, supplies the latest production systems to the automotive industry. The group showcases its robots and driverless transporters in a futuristic showroom designed by Garamantis from Berlin.
The room is designed with a white high-gloss floor and anthracite powder-coated walls and ceiling. This reflects the more than 3,000 LED diodes arranged in vertical strips. The room control system, supported by a laser, activates each diode individually, creating the appropriate lighting for each part of the presentation.
Garamantis GmbH from Berlin was identified by DDW “Die Deutsche Wirtschaft” as one of the 3,000 German companies in trend and growth markets.
The overall concept for an interactive and touchless controllable exhibition space has topicality and relevance in times of the Covid pandemic. In addition, it offers a new kind of interaction experience in which the visitors are the center of attention. The concept developed by Garamantis is scalable, flexible and affordable even for smaller institutions and e.g. exhibitions.
Many companies are looking for new forms of presentation. Increasing digitization and volatile developments with regard to traditional forms of presentation such as trade fairs and events suggest that digital showrooms should be considered. Andreas Köster, Head of Communications at Garamantis, explains four showroom variants and associated selection criteria in his guest article.
Berlin-based tech start-up Garamantis has developed a new system that allows customers to interact with products at shop windows using gesture control. The new system is being used for the first time at the Landmark Shopping Center in Hong Kong. The client is the Hong Kong luxury watch label Wristcheck.
Garamantis realisiert interaktives Schaufenster für Wristcheck
With the »Procurement Future« showroom, Garamantis has set new standards in B2B product presentation for Lingemann GmbH. With this multimedia showroom, industrial customers can put their processes to the test using model concepts.
The Berlin-based company Garamantis has equipped a luxury watch store in Hong Kong with gesture control for product viewing. The technology allows the valuable watches to be viewed from all sides without having to touch them – important aspects in terms of hygiene and safety.
The Hong Kong luxury watch company Wristcheck is getting support from Berlin for the presentation of its products at the PoS. Tech start-up Garamantis has developed a new system that allows customers to interact with products at the shop window using gesture control.
Concept and realization of all interactive elements come directly from the interactivity specialist Garamantis’ Berlin lab. The innovative multi-user gesture control throughout the entire 21 square meters surface works with LIDAR systems.
The tech start-up Garamantis has developed a new system that allows customers to interact with products via gesture control at the shop window. The new system is being used for the first time at the Landmark Shopping Center in Hong Kong.
Gesture control enables new immersive experiences at the POS and is therefore becoming increasingly popular. The Berlin start-up Garamantis realized a touchless shopping experience on 21m² with laser-based sensor systems. Customers can use gesture control not only to control digital signage systems but also interactive 360-degree turntables.
Through the use of new technologies, virtual environments are created in which the interface between art, creativity and technology becomes visible. The Berlin-based company Garamantis has been working on exactly this interface since 2014, offering solutions for immersive exhibitions and interactive showrooms in which visitors can become part of a virtual environment and interact with it.
Garamantis – immersive Lösungen für die Kultur- und Kreativwirtschaft
If you’re wondering how to plan an interactive showroom from initial idea to opening, there’s a very detailed explanation in Garamantis’ whitepaper. I highly recommend this one to you.
Interactive showroom from Garamantis – how to inspire your guests
Since the Corona pandemic at the latest, “digital showrooms” no longer enjoy a niche existence. Initially still the alternative to the canceled trade show, digital showrooms have long been considered a form of presentation in their own right. More and more small and medium-sized companies are also looking to expand their marketing mix in this way.
When companies offer products or services that are difficult to explain, they face a challenge: How do new customers understand the concept? This is exactly the problem that an interactive showroom helps with. We show you how Garamantis helps with planning and design and what an interactive showroom looks like in real life.
With the new “Procurement Future” showroom, Garamantis has set new standards in digital product presentation for Lingemann GmbH. With the multimedia showroom, industrial customers can put their processes to the test using model concepts.
Logistik und Beschaffung der Zukunft: der interaktive Showroom
As soon as visitors enter the showroom, their position is detected by a lidar laser system. The integration of digital products from Lingemann, for example a smart C-parts dispensing system, is also part of the room concept. This involves, for example, wirelessly networked open fronted storage bins or vending machines that are connected to a central ordering system via IoT protocol.
Digital spaces are also being conquered by the cultural and creative pilots Garamantis. They develop interactive installations, mobile applications and multi-touch solutions for companies and institutions. The focus is always on creative and uncomplicated use of new technologies.
Digitale Räume: Wie kulturelle Events ins Internet verlagert werden
In addition to elderly care, the Fraunhofer researchers, together with the Technical University of Berlin, are also seeking to collaborate with Garamantis. While the company’s multi-touch tables have so far functioned capacitively like a cell phone, the interactive worlds will be operated using gesture control in the future. The first project proposals for developing 3D gesture control for multi-touch environments using novel multi-radar sensor architectures for virtual reality environments have been submitted.
Integrated radar technology makes it easier to care for the elderly
With their innovative products, the cultural and creative pilots from Garamantis are also making a constructive contribution to the transformation of cultural content into the digital space. For example, they produced a multi-touch table on which information can be experienced interactively. The team develops custom-fit and novel solutions for communicating complex contexts for a wide range of customers.
Kultur- und Kreativpiloten Deutschland: Bereit zum Abflug!
The centerpiece of the showroom is a Garamantis multitouch table networked with a screenwall and Lingemann’s IoT solutions. Thanks to an integrated people sensor, the table enters into a dialog with visitors and presents the current product portfolio.
Their complex, multimedia concepts not only shine through originality and simplicity. They also stand out due to great technical know-how.
Garamantis develops individual solutions for the live touchpoint, i.e. everywhere where people meet companies and organizations.
A small team develops customized and innovative solutions to communicate complex interrelationships to a large number of customers. One of their vehicles is the interactive table, but the Garamantis team also designs virtual exhibitions and immersive projection rooms without any real furniture.
Garamantis zählt zu den “kreativsten Köpfen Deutschlands”
The multi-touch rotating screen from Garamantis was designed for the multimedia mediation of construction projects. This allows the viewer to interactively explore objects in the form of panoramic views on the high-resolution bright Ultra-HD monitor (4K) with a 360-degree rotation around the vertical axis.
The scenarios for using the new screens are manifold. For example, the prospective buyer of an apartment can see the live state of the building under construction and at the same time take a look inside the apartment that is still to be completed – completely furnished with furniture and pictures on the wall.
Die Realität vor Ort verändern: Bauprojekte mit moderner Technik zum Leben erwecken
Award winner 2020 PRIX VICTORIA IN SILVER in the category “Live Staging, Video Art, Video Mapping” for the multisensory climate module with virtual reality application
Preisträger der 29. INTERNATIONALEN WIRTSCHAFTSFILMTAGE 2020
Time for a new spin! Rotating multi-touch screens together with augmented reality offer an immersive communication experience, for example for the real estate industry, trade fairs and events.
Compared to conventional multi-touch tables, which are often seen at trade fairs and events, the Garamantis multi-touch scanner table is much more interactive. Interaction barriers are removed and the table is much more accessible and interactive due to the person sensor and object recognition.
Berlin Innovation – “Multitouch-Scanner-Tisch mit optischer Objekterkennung und Personensensor”
There is a clear basic idea behind the multisensory experience: Interactive experiences remain in the memory longer and ensure that you are more concerned with a topic.
Some of the prominent players in the market are Box Light Corporation, DigaliX, eyefactive GmbH, Garamantis GmbH, HORIZON DISPLAY, LLC, IDEUM, Intermedia Touch, MARVEL TECHNOLOGY (CHINA) CO., LTD, MMT GmbH & Co. KG., and TableConnect. Interactive table providers are focusing on new product development, which, in turn, would help in increasing their market presence.
Study „Interactive Tables Market Size, Share & Trends Analysis Report“
For Sensor-Technik Wiedemann (STW) Garamantis developed two interactive sales stations for large trade fairs such as Agritechnica. The two multitouch scanner tables automatically register with person sensors when a trade fair visitor approaches and present the first content and animations in the direction of view.
Innovative Messe-Installationen eröffnen Welten und machen Produkte interaktiv erlebbar
Coming from the project business for interactive presentations, Garamantis has made a name for itself in the area of presentation tools for companies and organizations in recent years and works worldwide for companies and organizations such as SAP, the European Space Agency (ESA) and the Ministry of Development Aid (BMZ).
Garamantis-Showroom in Berlin
Virtual Reality, infrared lights, and odor‑emanating nozzles facilitate this omni sensory 5‑minute trip to regions where climate change already affects people’s lives. […] With VR, even journeys into the past or into the future are no longer a problem.
Klimawandel in der Kuppel
Visitors to the Green Week can experience how climate change is changing people’s lives in Madagascar today – until Sunday in a so-called climate bubble. A seven-minute film takes you to the island in the Indian Ocean in a dome-shaped tent. The special thing: With virtual reality glasses, you can look around freely in the film, as if you were really on site.
Virtuelle Reise in die Welt des Klimawandels
“Climate dome” at the Green Week – How climate change in Madagascar feels with VR glasses
In order to make climate change tangible, two young Berlin scientists have created an earth in virtual reality with their startup Garamantis – to be experienced at the Green Week.
Die Erde in Virtual Reality auf der Grünen Woche
The so-called climate dome, which the Berlin company Garamantis developed for the BMZ, allows up to 12 people to travel to Madagascar simultaneously via virtual reality, where the consequences of climate change are already clearly noticeable.
Den Klimawandel auf der Grünen Woche selbst erleben
At the Green Week, visitors to the stand of the Federal Ministry for Economic Cooperation and Development can travel to Madagascar via virtual reality in a “climate dome”, where the consequences of global warming can already be clearly felt.
Klimawandel hautnah
Garamantis makes content at fairs and in showrooms playful and interactive
Gründer Talk – Flexibel bleiben: Meistens kommt es anders als geplant
In a 360-degree video, visitors were given an insight into the living conditions and challenges of the local people via VR glasses. They not only saw and heard how the inhabitants of the African island state dealt with climate change, but also felt the heat and dry air in the steppe, or the cool ocean breezes on the coast.
Am eigenen Leib
More and more companies are discovering the benefits of digital presentation aids. Especially at trade fair appearances, the know-how of his company is in demand, according to Elias. Particularly large corporations have long since adopted old-fashioned forms of advertising such as flyers or cardboard displays. Rather, solutions are needed that make a business model or a product tangible.
Wenn Besucher auf Dinojagd gehen
With the new 5G network, we will all soon be surfing at top speed. But what is 5G and how does it work? (recorded in Garamantis showroom)
G-KLÄRT: SO FUNKTIONIERT DAS NEUE 5G-NETZ
Digital mediation methods such as interactive installations or multi-touch systems can expand the so-called museum narrative space and reach new groups of visitors. Many natural history museums already use technologies such as those developed by the Berlin start-up Garamantis.
Digitale Strategien für neue Erlebniswelten
Samsung is one of the largest technology companies in the world. But who is behind the Empire? Here are the five biggest secrets of the family business from South Korea. (recorded at the Garamantis showroom)
Die größten Geheimnisse über Samsung
We can now view the entire construction site in Virtual Reality so that you have the opportunity to walk through the buildings or through the area and can look around and can turn your head to really experience the whole building site.
Six trends shaping cities of the future
The glass showcase combines multi-touch technology, interactive screens and direct interaction with the exhibited object. Handy: The digital content can be edited by the operator himself.
Product presentation 4.0
Up to now, VR has been difficult in the event context, as it usually only offers experiences for individuals. The climate dome allows several people to immerse themselves in virtual reality at the same time.
Erlebniswelten 4.0 – Interaktive und multisensorische Installationen auf dem Vormarsch
Up to now, VR has been difficult in the event context, as it usually only offers experiences for individuals. The climate dome allows several people to immerse themselves in virtual reality at the same time.
Erlebniswelten 4.0 – Interaktive und multisensorische Installationen auf dem Vormarsch
The Garamantis team developed technical innovations every year during its recent history, making it a name in the trade show and event industry.
Fünf Jahre interaktive Technologien made in Germany
Now the company, launched only in 2014, has revolutionized the concept of a classic presentation display case. The once-passive observer becomes an active user and interacts intuitively through the transparent multi-touch glass with the exhibit.
Coming from the project business for interactive presentations, Garamantis has made a name for itself in the area of presentation tools for companies and organizations in recent years and works worldwide for companies and organizations such as SAP, the European Space Agency (ESA) and the Ministry of Development Aid (BMZ).
The multitouch specialists from Garamantis Interactive Technologies have gathered knowledge about the topic. Otherwise the Berliners are on the road with interactive projects. They also work with other specialists, often with Ars Electronica.
Multitouch-Wissen anschaulich aufbereitet
The “Planning Table 4.0” is part of the new “Center of Excellence for Lean Enterprise 4.0” of the TU-Institute, which has now been officially opened. Consistently networked companies should not only be further developed here, but should also be tangible for both students and companies.
Digitale Fabrik zum Anfassen
From September 2018, the technology company will set up an experience showroom with an attached workshop space covering 130 m². Therein visitors can try interactive exhibits and experience state-of-the-art presentation technologies.
Garamantis opens new showroom on the EUREF campus in Berlin
Originating from the business sector of individual project-related interactive presentations, in the last few years Garamantis have made a name for themselves in the field of pioneering presentation tools for companies and organizations, and have worked for enterprises like SAP, the European Space Agency (ESA), and the German Federal Ministry for Economic Co-operation and Development (BMZ).
Garamantis eröffnet neuen Showroom auf EUREF-Campus in Berlin
Relevant, individual, diverse – behind the interactive newsroom lies the technology of Landau Media. Through their media monitoring customers have access to all German-language newspapers, magazines, TV channels, social media channels, RSS newsfeeds and radio stations – just to name a few sources. Using predefined keywords, an algorithm filters out the relevant content for each customer.
Interaktiver Newsroom: So wird aus der Informationsflut relevanter Content für dein Unternehmen
The “Initiative Mittelstand” (“Initiative for MSE”) awards the Innovation Prize IT 2018 to particularly innovative IT solutions of high benefit to medium-sized enterprises. In the category “communication”, the expert jury rates the interactive Projection Mapping by Garamantis with “BEST OF 2018”. The rated product has convinced the jury and is within the top flights among this year’s Innovation Prize IT participants.
How can complex topics and products best be communicated to a target group? In the best case interactive, playful and with “wow-effect”.
“Wow-Effekt” Dank Multitouch
The interactive showcase by Garamantis, which responds differently to horizontal and vertical touches on the clear multi-touch glass.
Please touch
The interactive display case by the Berlin based company Garamantis is a world premier. By touching the glass you can explore the exhibited object and learn about its history.
Ein spielerischer Zugang
The adventure stations – on the Hohen Mut Alm in Obergurgl – make the fascinating mountain world come alive with a multimedia exhibition concept
Natural Park Exhibition at an altitude of 2670 meters
New retail trends were the main topic at the Visa Futures Conference in Barcelona. A few old acquaintances from Berlin and Vienna showed how to present this in a sexy way.
Interactive Projection Mapping bei der Visa Future Conference
In partnership with Roland Berger and Garamantis VISA presents a solution for purchases beyond store opening times.
Visa eröffnet ein 100%ig innovatives Einzelhandels-Labor in Berlin
With this application, Garamantis was able to show what possibilities its product offers for innovative knowledge transfer and how digital copies of real objects out of the collection of the museum can be used at a high and sustainable standard.
Der interaktive Forschungstisch von Garamantis erweckt Dinosaurier zum Leben
In order to turn the museum’s singular treasure‑trove of data and its potential into a concrete experience immediately perceptible for companies and businesses, Garamantis will design an interactive multi‑touch installation which is going to be presented during the Long Night of Museums.
Garamantis ist offizieller Partner des Museums für Naturkunde Berlin
Since June 2017, Garamantis may count themselves amongst the museum’s select cooperating partners, with the main objective to develop and test interactive museum installations.
Garamantis entwickelt fürs Museum für Naturkunde Berlin
Garamantis designs interactive installations right at the interface between humans and technology, amongst them, for instance, an interactive display case that can be used, to give just one example, in museums.
Interview mit Garamantis-Gründer Oliver Elias
The whole process works as simply and intuitively that even visitors lacking any basic knowledge in social media application in no time manage to broadcast their individual messages via Twitter.
„Social Media Tisch“ mit Multitouch-Funktion
“Love Out Loud!” was the motto of the re:publica 2017. The Berlin based digital and multi-touch experts from Garamantis Interactive Technologies carried out a suitable interactive action with their 4K multi-touch table.
Digitale Liebesgrüße von der republica 2017
Whereas conventional display cases only offer static ways to display an object and afford protection against dust, damage and theft, the new interactive display case by Garamantis is designed to encourage its user to explore the exhibit playfully. The previously passive spectator thus becomes an active user and interacts with the object on display intuitively via the transparent multi-touch display.
Garamantis stellt interaktive Vitrine vor
The “Initiative Mittelstand” (“Initiative for MSE”) awards the Innovation Prize IT 2017 to particularly innovative IT solutions of high benefit to medium-sized enterprises. In the category “hardware”, the expert jury rates the interactive showcase by Garamantis with “BEST OF 2017”. The rated product has convinced the jury and is within the top flights among this year’s Innovation Prize IT participants.
The “Initiative Mittelstand” (“Initiative for MSE”) awards the Innovation Prize IT 2017 to particularly innovative IT solutions of high benefit to medium-sized enterprises. In this category, the expert jury grants the award to Garamantis for their multi-touch scanner table. The prize-winning product has convinced the jury and counts among this year’s Innovation Prize IT winners.
But how exactly does the underlying technology work, and how has it developed over the last years? A project by Garamantis, an innovative team of software developers, now provides enlightening information on this subject.
Wie die Multitouch-Technik unseren digitalen Alltag verändert hat
Exhibitions, museums or stores already make use of multi-touch technology. How it works shows this infographic, which provides information on the technology and its history as well as some “fun facts”.
Multitouch Infografik
Now the start-up company established in 2014 has even found the time to collect all information on this ubiquitous “multi-touch” technology and forge them into one large infographic. This graphic is addressed to anyone who wants to become an “instant expert” on multi-touch technics, but particularly to businesses and agencies looking for the optimal way to apply this technology in their work.
Alles, was Sie schon immer über Multitouch wissen wollten
Of even greater practical benefit are the paragraphs on display resolution and viewing distances. Even though “4K UltraHD” may sound like a lot, with a large-scale multi-touch table it actually only achieves 62% of a “pixel-free image” for the viewer, which can be calculated from the screen’s diameter and the viewing distance.
Infografik: Multitouch-Technologie
Overall, very remarkable and interesting technologies that can improve the shopping experience considerably. Via already ingrained behavior patterns, like touching or controlling with swipe‑gestures, the customer triggers information on the product or “experiences”, but one can also design further product descriptions and explanations in that way. It remains to be hoped that the use of these technologies in the retail industry will increase in the near future.
Mit Multitouch- und interaktiver Technologie das Einkaufserlebnis steigern
This technology offers entirely new possibilities of acquiring visitor feedback. Computers can collect usage data; museums learn which content and which forms of presentation agree with users, and which do not.
Garamantis: Vorsicht Vitrine, anfassen erwünscht!
With the multi-touch scanner table and the interactive display case, the technology start-up Garamantis launches two novel products on the media installation market.
Garamantis Interactive Technologies launcht zwei Produkte
The Berlin company’s “multi-touch scanner table” incorporates true object recognition and a radio person detector, which makes it especially suitable to serve as an autonomous interactive information desk.
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