Interactive brand worlds at the PoS
Innovative ideas for the digital upgrading of sales locations
Stand out from the crowd: interactive solutions for your store or point‑of‑sale
For a stationary local shop to stand its ground as a viable alternative to e‑commerce and online trade and even attract new customers, the exploitation of the full potential digitalization has to offer is highly recommended. Various ways of interactive product presentation give customers a considerably better understanding of a product and its features. Their playful and intuitive occupation with an object of merchandise increases their interest in the product and hence their willingness to buy it, and you want your customer to remember the purchase as an experience of a special kind. The benefits of innovative and interactive product presentation at a PoS are, for instance:
- playful and exciting approach to your products
- optic and haptic buying incentives
- interactive ways of product presentation and configuration
- exceptional equipment for a flagship store
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More InformationIncrease your customers’ readiness to purchase: interactive product presentation at your store
Full Service: we turn your store into an eyecatcher
Garamantis expands your PoS with specifically selected interactive highlights and develops custom-made prototypes, e. g. for your flagship store. No matter what the details of the project are – we take care of conception, technical planning and implementation. You can rest assured that in the end the software matches your targeted customer group as perfectly as the CMS matches your products and procedures. In the scope of a full-service custom-made solution we are happy to collaborate with any third party of your choice, for instance an agency or a professional shop-outfitter.
Interactive solutions for retail
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More InformationSetting the scene for products and persuading customers – our interactive PoS solutions
Garamantis provides customized solutions with matching tailor-made software for virtually any product, store, or PoS. Here are just a few examples of possible use cases to inspire you and give you an idea of the practical implementation.
Interactive shop window
create attention and tell stories
An interactive window display is activated through the presence of spectators: it reacts to the movements and behavior of potential customers. With the help of laser systems and ToF cameras that cover a pre-defined area in front of the interactive storefront window and are linked to its control unit, the following effects become possible:
- mannequins or products set on a turntable turn towards the spectator
- interactive digital signage screens are activated and respond to the customer’s movement by displaying animated content
- the digital content displayed in the interactive window adapts itself to the respective viewer’s gender, age, and other features
By integrating touch-foils, multi-touch screens or light curtains into the shop-window control, even more interactions from the outside become possible for a potential buyer:
- turning, moving and altering the products on display
- interaction through smartphone and social media integration
- 24/7 selection, configuration and purchase of products, even outside of business hours
Multitouch Shopping Wall
draws all eyes on you and your products
The beneficial effects of a real multi-touch wall with custom-made software for your shop are:
- eyecatcher effect even from the outside through size and luminosity
- display of product-related animated content and video footage in idle mode
- interaction and action for one or more customers at the same time
- automatic product recognition (optical or RFID)
- self‑service information, configuration and purchase
- integration into your online store, inventory management software or employee information system
interactive display case
set the perfect scene for new arrivals
The interactive display case designed by Garamantis allows unique ways of product presentations your customers have never seen before. They can thoroughly familiarize themselves with the object on view even without touching it. They can have a look at it from all sides and every angle, change and configure it by simple touch-gestures on the display-cases clear multi-touch glass while being provided with useful additional information weaved together into a cunningly designed storytelling composition. This interactive cabinet showcases your most important product in an unprecedented, interactive, and fun way.
- people sensor attracts potential customer’s attention
- keeps your product both at the center stage and safe from harm
- interactive options via vertical and horizontal swipe gestures and virtual buttons
- turntable and dynamic lighting with five spotlights
- multilingual, audiovisual product presentation
- simple exchange of content through web-based CMS
multi-touch table
discovering and customizing products
There is virtually no end to the possibilities offered by an interactive counter equipped with multi-touch features and object recognition technologies. A table like this one can provide a potential buyer with every information on every single product, for instance in the form of videos, images, fact sheets, or operating instructions. And what’s more, it can autonomously initiate the sales talk, or just keep the waiting customers entertained, and it:
- can recognize individual products or other objects, and combine them in a meaningful way
- can configure and individualize products
- features an integrated shop‑function as well as an interface to external systems
- offers autonomous distribution of multimedia information on products
- can attract customers with special offers or raffles
- provides entertainment and games directly related to your business
Project Examples
Free advice on interactive brand worlds and PoS experiences
Benefit from our experience and be inspired by successful digital store concepts.
We will be happy to advise you individually and without obligation.
For the new “Haus der Wirtschaft” we wanted to present the global networking and diverse activities of the Upper Austrian Chamber of Commerce in an innovative way and integrate them aesthetically into the open architecture of the building. With the interactive data visualisation from Garamantis we were able to achieve this brilliantly.
With Garamantis we were able to quickly create an interactive multi-touch table to visualise our data for an exhibition on the MS Wissenschaft. The project management and software implementation were focused and the end product met all our expectations. The hardware was delivered on time and the customer support is extremely service-oriented. Overall a very positive experience and working with people who were enthusiastic about working with us.
With great professionalism, expertise and openness, the Garamantis team developed a real-time 3D multi-touch application that exceeded our expectations! The collaboration with our account team and designers was straightforward and fun. We look forward to working with Garamantis again in the future.
“The Wave” is an immersive installation in the former gas tank, now Museum Gasometer Oberhausen. Visitors to the current Planet Ocean exhibition can stand in front of or under the wave. Thanks to a software application by Garamantis, they even become part of the “water world”.
With the creative minds of Garamantis, we had a master team of digitalisation at our side for the development of the exhibition at the Infocenter Berlin TXL. Projection mapping combines the technical with a sensual presentation, adding an aesthetic dimension to the communication of urban planning.
TITAN Business Award 2023 – Gold Winner
Interactive B2B Showroom for FFT Production Systems wins gold in the category “Marketing – Best Brand Experience – B2B”
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