Leica Showroom Singapore

Interactive Display Case Shows Precious Cameras and Corporate History

At Leica Singapore‘s POS event “A Trip Through the Lens”, the long-established German company presented a number of historical Leitz camera models in their showroom in the Raffles Arcade Singapore. The rooms of the exhibition displayed classic Leica Safari sporting editions as well as other vintage Leica cameras dating from the 1920s through the 1960s. Our partner business Hustle&Bustle Singapore was in charge of this event taking place in October 2019.

By means of a Garamantis interactive display‑case, guests and passers-by were able to playfully discover and learn about the remarkable history of the Leica Camera AG on their own accord. This display case with its fully transparent and crystal-clear multi-touch glass surface allowed visitors to interact with one of the most valuable vintage Leica cameras from the1920s without actually touching this precious antique.

Leica

Leica Singapore

Project facts

  • Client: Hustle&Bustle Singapore
  • Context: Event at the Leica Showroom in Singapore
  • Implementation time: 4 weeks
  • Finishing date: October 2020
  • individual interactive display case
  • Storytelling about company history
  • Content from web-based CMS
Pow Ying Hern

A conventional vintage showcase usually dictates that the guests cannot touch and interact with the rare and expensive antiques, but with Garamantis’ interactive display cabinet, you can have the cake and eat it too. By allowing guests to remotely interact with the vintage camera, guests could learn a lot more about the camera’s history, while being able to view it from all angles!

Pow Ying Hern, Chief Creative Officer, Hustle & Bustle
Multitouch Vitrine mit klarem Glas präsentiert Kameras
Historische Kamera-Modelle in den PoS von Leica
PoS-Veranstaltung „Reise durch die Linse“ von Leica Singapur
Interaktive Vitrine präsentiert wertvolle Kameras und Unternehmensgeschichte

Stay informed about new Projects

Are you interested in interactive projects and new technologies? We are happy to inform you via newsletter from time to time.

Utilized Products

Interactive Display Case

A Classic Case of Putting Yourself on Display – If It Weren’t for the Multi-Touch, Audio and LED Features. Present your product in a unique way.

MORE INFO »

« Previous project

Anniversary Year BASPO

Interactive multi-touch installation for the 75th anniversary jubilee year of the Swiss National Sports Center

Next project »

Smart Home Exhibition

Interactive exhibition on technological possibilities and data security