Virtual Reality

Convince and baffle your customers: open up an entirely new entrance to your brand world and product universe by means of innovative technologies

Your USP on every trade show: Facilitate your visitors’ immersive experience in the universe of your products

A lot of visitors at a trade show don’t have any previous VR knowledge and hence will keep a positive and lasting memory of this special experience at your trade fair booth. Garamantis provides all-round concepts built on years of experience and tailored exactly to your products and your brand. These include cutting-edge VR headsets optimized for use on trade shows as well as a top-notch VR environment (software). From Garamantis you get the full package – from the first idea up to implementation at a trade fair.

Immersive and multi-faceted: customized software creates entirely new possibilities for product promotion

A professionally crafted VR offers a multitude of possibilities for the presentation of your products. By virtue of an immersive experience, users get a fundamentally new and different understanding of your entire product range. For instance, in a VR they can take a virtual walk through large industrial machinery plants, immerse themselves in minuscule mechanical gear or processes, or pay a virtual visit to far away places or project sites. Thanks to wireless VR headsets and the resulting large freedom of movement (up to 10 x 10 m) as well as several options for manual interactivity, your client immediately engages with the virtual environment and independently and inquisitively explores the surroundings. For example, he or she can design, configure and use products on offer – without the actual physical presence of these products.

A demonstration of your innovativeness: present your business and your products by means of groundbreaking technologies

With a VR station at your trade fair booth, you promote yourself as a progressive business capable of applying modern technology in a visionary context. By selecting the optimal hardware, we minimize the efforts necessary on-site and provide users with appliances that can be used intuitionally. Your products will always be at the very center of this impressive experience – either in a playful or in a more realistic setting, or even reduced to their essentials – depending on your desired concept. All this allows you to have immediate creative impact on the design of your visitors’ and potential clients’ impressions and experience, right down to the last detail. We contribute our expertise, experience and creativity to your project in such as manner as to elicit the maximum gasp of surprise.

Watch out! Potential pitfalls best to be avoided in the use of VR installations

• The purchase of VR hardware and a professionally designed VR environment is rather pricey. If you decide to spend this kind of money on a VR station, you should have it in mind for permanent, long-running and flexible use in your entrepreneurial context.
• The expenditure in staff and technical support necessary at the VR terminal itself is not to be underestimated: at least one person should be present at every VR station to explain its features and assist people in its usage. Therefore, it’s strongly recommended to carefully choose the trade show as well as  identify the audience most likely to benefit from this particular trade fair highlight in advance.
• The number of simultaneous users of a VR environment is very limited, hence also bystanders should be able to follow the events inside the VR on large extra screens.
• An innovative technology does not make up for lack of good and interesting content – the expectations are high: an unprofessional overall concept, VR software, or hardware will most likely result in disappointment on the user’s part.

A sound concept is fundamental to success: when it comes to VR projects, we keep a particularly keen eye on the following aspects:

• A clear message: Before one can launch into the planning process, the VR’s target audience, message, and desired outcome have to be established. What sort of impression do you want its users to get, and what are the desired next steps to happen at the trade fair booth?
• Generation and adaptation of content: Designing and modelling a highly detailed custom-made 3D VR environment is the most elaborate and complex part of the entire project. For this reason, we like to use and integrate whatever pre-existing 3D content is available. The other models required we either purchase at a reasonably low price, or our own 3D artists design them from scratch. Thanks to a clear concept, we always take the most cost- and time-efficient path.
• Well-thought-out control: No matter if there’s one or two manual controllers – in any case, the interaction with the VR must be designed as simple and intuitive as possible for its users to feel instantly “at home”. The 3D environment and the interactivity options should be coordinated and harmonized down to the last detail.
• Wireless VR headsets: The use of corded VR headsets is to be avoided at all costs, as this entails all kinds of disadvantages and detriments to the experience. Instead, the VR headsets employed should either be entirely independent and equipped with built‑in processors and sensors, or  their data transfer to the PC unit should work via wireless transmission.