Multitouch software: features and benefits for businesses

Areas of application for our multi-touch software

Multitouch software is used wherever there is a need to convey complex content in an accessible way, actively engage visitors and bring brands to life. The combination of intuitive touch controls and interactive media content gives rise to bespoke applications that go far beyond traditional forms of presentation. Multitouch software has proved particularly effective in showrooms, visitor centres and for digital product presentations.

Multitouch software for showrooms

In modern corporate showrooms, multi-touch software serves as the central interface between the company, its products and visitors. Instead of static displays or linear PowerPoint presentations, guests can explore content independently and delve deeper into it at their own pace. Product portfolios, key business figures, showcase projects, locations and innovation processes are presented interactively and brought to life in an intuitive way.

Multitouch software offers the opportunity to visualise complex relationships in an accessible way, particularly for products and services that require explanation. 3D models, interactive maps, timelines and multimedia content create a modern visitor experience and support sales, marketing and recruitment processes in equal measure.

Multitouch software for visitor centres

Visitor centres run by companies, research organisations or public institutions face the challenge of presenting large amounts of information in a way that is accessible to different target groups. Multitouch software enables knowledge to be conveyed in a way that is both engaging and informative, allowing visitors to decide for themselves which topics they wish to explore in greater depth.

Several people can interact with the content at the same time, which encourages discussion amongst groups of visitors. This creates lasting experiences that are remembered for much longer than traditional information media.

Interactive product presentations

Another key area of application is digital product presentation. Multitouch software enables companies to present products, processes or services in a clear and interactive way. Visitors can rotate products, zoom in, explore individual components or visualise technical functions.

Interactive 3D visualisations offer considerable added value, particularly for large-scale facilities, complex production processes or products that cannot be physically displayed. Sales staff are provided with a powerful tool for client meetings, whilst visitors can explore the content at their own pace. This is particularly useful for B2B presentations.

By combining product information, media content, real-time data and interactive features, a modern form of product communication is created that not only conveys information but also brings it to life. This is precisely where the particular strength of bespoke multitouch software lies: it combines information, interaction and experience to form a compelling overall solution.

Multitouch software modules for bespoke business applications

All of Garamantis’s multi-touch software is developed individually in Unity 3D for each client. Depending on the specific use case, different modules, forms of interaction and interfaces can be combined. The result is interactive applications that convey complex content in an accessible way and actively engage visitors.

Interactive visualisations

3D Globe:
Explore locations, projects and markets worldwide on an interactive 3D globe. Thanks to locally rendered real-time graphics, you can smoothly zoom in on, rotate and view countries, regions and individual locations – without any loading times or the limitations of traditional browser applications.

Product presentations using 3D models:
Present products, machinery and plant using interactive 3D models. Users can rotate and zoom in on objects, explore individual components or visualise technical functions – even where real-life views are not possible.

Animated infographics and POIs:
Complex products, processes and interrelationships are presented in an accessible way through interactive infographics and 3D visualisations. Visitors can discover information independently via Points of Interest (POIs) and explore interrelationships intuitively.

Gigapixel images:
Showcase ultra-high-resolution images with virtually unlimited zoom levels. Visitors can discover even the smallest details – from vast landscapes to tiny objects.

Interactive maps:
Maps, aerial photographs and geographical information can be explored intuitively via touchscreen. Thanks to our many years of experience working on projects for research institutions and space agencies, we have extensive expertise in the field of interactive mapping systems.

Storytelling and Presentation

Interactive timelines:
Present your company’s history, innovation processes or future strategies using an interactive timeline. Images, videos, documents or other media content can be linked to each milestone.

Information cards and media objects:
Images, videos, documents and other content are displayed as freely movable, rotatable and scalable information cards. The intuitive interface enables a natural and collaborative user experience.

Presentation modes:
Control content centrally via a tablet or smartphone, play back pre-prepared presentations or move content between different screens. This allows you to combine free interaction with professional presentation.

PDF and PowerPoint integration:
Existing presentations and documents can be integrated into the multi-touch application. Content is optimised for touch control and can be intuitively zoomed, moved and viewed together.

Multi-user applications and gamification

Multiplayer games and interactive applications:
Collaborative games allow users to experience the possibilities of genuine multi-user software first-hand. Several people can interact with the application at the same time and explore content together.

Multitouch walls and large displays:
Our software supports smooth display on individual touchscreens as well as on large-format media walls and video walls at native resolution. This creates impressive experiential spaces for showrooms and visitor centres.

Sensors and smart interaction

Product recognition:
Using RFID, optical object recognition or capacitive object recognition, physical products can be directly linked to digital content. As soon as an object is recognised, relevant information, media or interactive options appear automatically.

Flyer recognition without markers:
Flyers, leaflets and postcards can be recognised directly on the multi-touch table. The software automatically matches the physical media to the relevant digital content – without the need for QR codes or markers.

People recognition:
When combined with suitable sensors, the software detects visitors as soon as they approach. Content can be activated automatically, personalised messages displayed and interactions triggered based on the context.

Business card scanning and lead generation:
Visitor contact details can be recorded and documented directly in the system. Information can be saved automatically and transferred to CRM or marketing systems as required.

Data integration and interfaces

Interfaces and APIs:
The multitouch software can be integrated with CRM, ERP, CMS or third-party systems. Content, product data and real-time information can be automatically imported, updated and processed.

Browser integration:
Where required, web applications, dashboards or existing business systems can be integrated directly into the multitouch software. In doing so, we optimise usability, display and performance specifically for large touchscreens and multitouch systems.

Demonstrators and Specialised Applications:
Existing software solutions, research systems or technical demonstrators can be seamlessly integrated into interactive presentation environments. This enables complex technologies and research findings to be communicated clearly.

Analysis and performance measurement

User behaviour and statistics:
Analyse which content is accessed most frequently and how visitors interact with your application. Customised KPIs provide valuable insights for showrooms, visitor centres and trade fair appearances.

Advanced technologies

Real-time physics and simulations:
Thanks to modern 3D technologies, physical processes, animations and interactive simulations can be displayed in real time. This enables particularly vivid and easy-to-understand presentations of complex topics.

Virtual Reality (VR):
Multitouch applications can be combined directly with virtual reality experiences. Visitors switch seamlessly between touch interaction and an immersive experience, whilst content is centrally controlled and synchronised.

Rolls-Royce

Garamantis develops bespoke multi-touch tables with capacitive object recognition and real-time 3D scenarios for Rolls-Royce Power Systems. Visitors can explore complex propulsion and energy solutions in an interactive way within a 3D diorama, whilst sales staff can transfer content from the table to the screen and present it clearly to even larger groups.

Deutsche Telekom

In the Telekom Experience Showroom, Garamantis’s multi-touch software, screen wall, lighting, sound, sensor technology and central control system combine to create an immersive presentation environment. Complex topics such as 5G, network infrastructure and disaster recovery are presented in an accessible way through interactive 3D scenarios and can be individually tailored and controlled for specific groups of visitors.

FFT Production Systems

An interactive showroom was created for FFT at the company’s headquarters in Fulda, bringing complex production systems, digital services and automation solutions to life. A multi-touch scanner table, a high-resolution screen wall, dynamic lighting control, sound and a CMS combine to create a presentation environment in which all of the company’s products and services are presented entirely digitally.

Wack Group

Garamantis created an interactive corporate showroom for the Wack Group, bringing the company’s history, product range and precision cleaning to life across several digital stations. At its heart is a newly developed 3-layer display that combines transparent OLED touchscreens, LED film and physical effects, thereby blending analogue materiality with interactive software.