Interactive corporate showrooms for businesses

An interactive showroom is a physical space for presentation and engagement, where companies showcase their products, technologies and messages digitally. It combines bespoke software, interactive media and interior design to create a holistic brand experience. Garamantis develops corporate showrooms that make complex content accessible, specifically target different audiences and support sales, marketing and corporate communications. Flexible content and durable technology ensure that the showroom can be used long-term and updated at any time.

For over ten years, Garamantis has been designing and implementing bespoke interactive showrooms – ranging from digital product presentations to multimedia displays showcasing a company’s history and innovations. We efficiently manage projects of all sizes from a single source: from the initial concept right through to long-term operation.

Bring your business to life with an interactive showroom tailored to your target audiences, products and themes. Below, we outline which interactive stations are best suited to different types of content and presentation objectives.

Frequently asked questions about interactive showrooms

What is an interactive showroom?

An interactive showroom is a physical space for presentation and experience, in which companies showcase their products, technologies and messages using digital media. Customised software, interactive exhibits and interior design come together to create a holistic brand experience.

What is the difference between an interactive showroom and a virtual showroom?

An interactive showroom is a physical space that customers, staff and other visitors can visit in person. A virtual showroom, on the other hand, is accessed online via a web browser or using VR headsets. Both formats can be combined.

What are the benefits of an interactive showroom?

Interactive showrooms make complex products and topics easier to understand, support the advisory and sales processes, and create a memorable brand experience. Content can be presented in a way that is tailored to the target audience and updated at any time as required.

What sort of businesses would benefit from a corporate showroom?

Corporate showrooms are particularly well-suited to companies with products that require explanation, extensive product ranges, complex technologies or a rich corporate history. Typical areas of application include sales, customer communication, recruitment, training, events and innovation communication.

What sort of content can be displayed in a showroom?

Possible topics include, amongst others, products, services, processes, case studies, locations, company history, sustainability initiatives and future-oriented topics. Machinery, plant and equipment, or products not yet available can also be presented vividly using 3D models, animations and augmented or virtual reality.

What technologies are used in interactive showrooms?

Depending on the objectives, the following technologies are utilised: multi-touch tables, touch walls, LED and screen walls, projections, interactive display cases, object recognition, RFID, augmented reality, virtual reality, as well as lighting, sound and sensor controls. What matters is not the amount of technology, but its sensible integration into the spatial design.

Can existing rooms be converted into an interactive showroom?

Yes. Existing presentation, reception or meeting rooms can often be retrofitted with interactive stations. Among other things, the available space, lighting conditions, power supply, network, cable routing and structural requirements must be assessed in advance.

How do you plan an interactive showroom?

The process begins with target audiences, communication objectives, content, usage scenarios and the budget. Building on this, we develop the spatial design, visual design, technical planning and a concept for software and media. This is followed by development, production, installation, testing and commissioning.

How long does it take to set up an interactive showroom?

Smaller showrooms can usually be completed within four to six months. For larger spaces, extensive building works or projects involving many different trades, the project duration is extended accordingly. Early coordination helps to minimise delays and additional costs.

How much does an interactive showroom cost?

The costs depend primarily on the floor area, the number of stations, technical equipment, software, content and the scale of the construction work. As a guide, smaller showrooms often cost between 150,000 and 250,000 euros, whilst medium-sized projects cost between 250,000 and 500,000 euros. Large corporate exhibitions may exceed these figures.

Can I update the content myself at a later date?

Yes. Authorised staff can manage text, images, videos and other media themselves via a web-based content management system. The CMS is tailored to the company’s content and workflows.

Can existing content and systems be integrated?

Existing images, videos, presentations, 3D models and product data can usually be imported and adapted for interactive use. Interfaces to product databases, websites or other business systems are also possible, depending on the technical environment.

Can a showroom be designed to be multilingual and accessible?

Yes. Content can be provided in several languages, and different requirements can be taken into account right from the design and user interface stage. These include, for example, accessible controls, easily legible text, sufficient contrast, subtitles and alternative ways of accessing information.

How are data protection and sensor technology taken into account?

Cameras and sensors can record interactions or positions without having to identify individuals. The data processed depends on the specific application and is taken into account at the technical design stage. Analyses involving personal data require a separate data protection policy.

Who will be responsible for maintenance and support once the venue has opened?

Following commissioning, training, technical support, remote maintenance and regular software updates can be arranged. Modular hardware and updatable content facilitate long-term operation and future expansion.