Showroom

We plan, design and realise your interactive showroom

Your Innovative and Immersive Product and Brand Universe

Imagine you could share your own enthusiasm for your business at the single touch of a button. Imagine you were able to convince your target audience with all their senses of your products and services. And now picture an empty room and fill it with everything you think is necessary for just that. You probably already know where we’re going with this: the global trend towards interactive corporate exhibitions, showrooms, and immersive brand universes yet remains unbroken.

But it takes more to make a showroom than just four walls, and conception, planning, and realization often turn out trickier than expected. Unless, of course, you already are an expert in it because it is part of your everyday business – so welcome to Garamantis!

Our Daily Business – Showroom design example:

Showroom or corporate exhibition – we’re specializing in enthusiasm as a full-service offer

Whether interactive product presentation at company site or innovative presentation of your corporate history – we have spent more than the past decade conceiving, designing, and realizing custom-made showroom solutions for different target audiences of all shapes and sizes. Preferably – because it is most efficient – from the very beginning to the very end:

  • provisional, non-binding rough concept: Benefit from our experience and turn to us for charge-free inspiration and advice. We will provide a detailed offer, including timeline, a rough conceptual outline of interactive stations, and a cost estimate, of course.

  • detailed concept, design, and planning: We give your ideas solid ground to stand on. This includes a detailed needs analysis as well as the definition of target audiences, objectives, and hardware. Along with all relevant staff members involved in the project, we work out the concept for content, design, and technical features that helps to avoid potential pitfalls early in the process. And based on this we put together a project plan you can truly rely on.

  • software design, adaptation of content, execution: We blend concept, software, and hardware into an integrated interactive exhibition. Feedback loops at regular intervals provide you with the option to step in and intervene anytime during the process. The implementation phase for smaller installations – such as a multi-touch scanner table with monitor wall – typically lasts 8 to 12 weeks, while larger showroom projects involving many people take accordingly longer. In any case we adapt to your requirements and work autonomously and expediently towards the grand opening day.

  • rollout/integration: We install and test everything on-site, and we are only fully satisfied once you are downright thrilled! For you to be able to put your showroom and all its interactive components to long and lasting use, we not only provide a tailor‑made content management system CMS, but also assist you with training, tech support, and maintenance service.

Lingemann showroom with screen wall and interactive table for product presentation
Product configuration on multitouch table with capacitive markers
Das Multitouch-System steuert die Lichtstimmung im gesamten Showroom
Multitouch-Table im interaktiven Besucherzentrum der ESA in Italien
Showroom in weißem Design mit Multitouch-Scanner-Tisch und LED-Wand

A showroom’s range of applications: interactive stations and use cases

A little less conversation, a little more (inter)action please!

Don’t just explain your company or business, turn it into an experience instead – by means of an innovative exhibition customized exactly to your corporate history, your target audience, and your topics. In the following we give you an overview on which stations and installations are particularly suitable for different requirements.

Multi-touch table

storytelling for all senses and different occasions

The possibilities for showcasing and presenting your brand that a multi-touch table with an individualized software offers are virtually endless. Metaphorically speaking, it is the Swiss army knife among the interactive stations, except that its multi-touch software has been conceived and designed in Berlin, Germany. With classic features along with yet unparalleled and unique solutions:

  • animations,  3D models, and interactive storytelling, e.g., for insights into manufacturing processes and workflows or into your products’ particular features and qualities.
  •  interactive timeline, staff portraits, and digital documents, for instance for telling your corporate history or for anniversaries and jubilees.
  •  infographics and explanatory animations, e.g., for making complex subject matters and products more accessible and easier to grasp.
  • scanning and representation of your products and samples, e.g., by means of capacitive or optical recognition and RFID technology
  • motion or gesture control and speech control, person sensor for additional modes of interactivity
  • full showroom control, including lighting and sound system and activation of additional peripheral exhibits via touch-surface
Multitouch table and screenwall in the ifesca showroom

Multi-touch wall

your best choice for presenting your big endeavors

Multitouch wall with 12 screens: interactive globe of the Reference Wall

If your motto is “Think big!”, why not show this to your visitors and investors not only in, but also by your business presentation – not with a PowerPoint on a TV monitor, but with a high‑resolution multi-touch wall in your showroom.

  • control with gestures, touch or via tablet PC
  • flexible flow instead of fixed sequence: interactive and spontaneous selection and retrieval of content for each occasion
  • extremely high resolution and luminosity
  • in combination with a multi-touch table for use in presentations for group audiences

Interactive display case

a surefire presenter for your products

This interactive display‑case is at least as innovative as the products it can show. Visitors can control the objects on display inside through touch-gestures on the display case’s clear glass panels while at the same time triggering multi‑media storytelling content. No matter which object or product it holds, through the web-based CMS you can always easily and conveniently replace this with another. However, according to our experiences, you’re not going to want to replace this display-case any time soon. This interactive presentation tool not only suitable for products, but for many other things as well:

  • models and miniatures are highlighted spot-on and magnified on the additional monitors for up-close inspection.
  • company sites/branches and/or project sites can be mapped on a rotatable 3D globe. The additional monitors then show detailed information on the according sites/countries.
  • trophies, awards, and medals are kept safe from harm within the display case, with a maximum of accessibility at the same time through multi-media explanation.
  • business processes, workflows, and services can be described and explained sequentially by and through the display case, and it’s the users who decide on the sequence and the pace.
Multitouch Showcase Leica

Interactive projection

analogue AND digital – employing the best of both worlds

interactive globe projection in 4K - corporate showroom ESA

Make a flowchart, an infographic, or a mind map spring to life! Thanks to large-scale interactive projections you can digitally extend and augment an analogue chart or illustration with matching content and information, fast and easy via multi-touch. Upon touch, this interactive wall launches into multi-media storytelling and interacts with its users. Besides with their content proper, installations like these fascinate through a solid wall’s unexpected “magical” interactivity.

Virtual Reality

the fastest way of travelling to another place

Virtual Reality offers a maximum of intensity and immersion for the human senses. Your clients and customers completely submerge in the virtual environment: the tiniest head movement, every change of perspective is translated in real-time into realistic visual feedback. Thanks to cordless VR headsets users can move around freely and use their hands on virtual objects. In short: in a VR, you and your company are fully in control of the lay-out and design of your potential customers’ environment. For instance, you can use VR representations of the machines or products you sell, or you can let your customers configure, test, and explore your goods interactively.

Virtual reality experience room for up to 12 people at the BMZ booth.

Multitouch-Dreh-Screen

Ihr Fenster in eine andere Welt

Rotatable screen for immersive views and all-round panoramic perspectives

A multi-touch monitor with free 360 °rotation provides your visitors with a total view. For instance, into virtual environments, and all this without any VR headset. Or on distant places, for example with a live feed from your manufacturing plant half a world away.

If positioned centrally in your showroom, this multi-touch revolving screen can also serve as an Augmented Reality surface and display additional information on your product exhibition.

How-To Showroom

If all this in you has provoked the unsurmountable desire to go build your own unique showroom from those amazing components RIGHT NOW, well – welcome to our world! Or better yet, to our own Berlin showroom, where we’ll be happy to give you a live demonstration of each of those components and other technologies, as well.

For now, what you mainly care about in a showroom are its costs, implementation time, and success factors?

We have summed up all our knowledge and expertise in our whitepaper “Successful Planning and Realization of Corporate Showrooms – An Instruction from How to Wow”

Showroom for companies - Garamantis Whitepaper

Sample Projects

Free consultation on interactive corporate showrooms

Benefit from our experience and be inspired by successful showroom concepts.
We will be happy to advise you individually and without obligation.

startupmag

With the new “Procurement Future” showroom, Garamantis has set new standards in digital product presentation for Lingemann GmbH. With the multimedia showroom, industrial customers can put their processes to the test using model concepts.

Logistik und Beschaffung der Zukunft: der interaktive Showroom

startupmag.de, 7/15/2021
Alexander Pawel

The 75 year history of Lingemann stands for the courage to embrace change. With this vision in mind, we decided to demonstrate our step towards Industry 4.0 to our clientele by using state-of-the art technology. With Garamantis we managed to achieve this goal and already have thrilled one or the other client. Lingemann being a pioneer in the industry, we not only want to convey factual content to our professional clients, we also aim to give them a live impression of how our BOOST. products are going to change their workflows.

Alexander Pawel, CEO Lingemann GmbH
digital signage Magazine

As soon as visitors enter the showroom, their position is detected by a lidar laser system. The integration of digital products from Lingemann, for example a smart C-parts dispensing system, is also part of the room concept. This involves, for example, wirelessly networked open fronted storage bins or vending machines that are connected to a central ordering system via IoT protocol.

Interaktiver Showroom

digital signage Magazine, 7/1/2021
Blach Report

The centerpiece of the showroom is a Garamantis multitouch table networked with a screenwall and Lingemann’s IoT solutions. Thanks to an integrated people sensor, the table enters into a dialog with visitors and presents the current product portfolio.

Garamantis und Lingemann eröffnen interaktiven Showroom

Blach Report, 01/28/21
Immobilien Journal

The scenarios for using the new screens are manifold. For example, the prospective buyer of an apartment can see the live state of the building under construction and at the same time take a look inside the apartment that is still to be completed – completely furnished with furniture and pictures on the wall.

Die Realität vor Ort verändern: Bauprojekte mit moderner Technik zum Leben erwecken

Immobilien Journal, 8/25/2020
Deal Magazin

Time for a new spin! Rotating multi-touch screens together with augmented reality offer an immersive communication experience, for example for the real estate industry, trade fairs and events.

Bauprojekte mit moderner Technik zum Leben erwecken

DEAL Magazine, 6/19/2020
Nora Lemhadden

The 360 degree application of Garamantis offers an impressive insight into our building project and invites visitors to digitally explore the EUREF-Campus Dusseldorf. Whether potential tenants, project participants or interested parties, the intuitive touch screen operation enables an individual virtual tour, where background information can be called up if required. The innovative rotating screen is ideally suited as a presentation medium for a future project such as the EUREF-Campus Dusseldorf.

Nora Lemhadden, Marketing & Business Development, EUREF AG
Ina Badics

Our collaboration with Garamantis on the interactive exhibition of 100 years of corporate history has been smooth and efficient as usual. Based on our concept, within no time several individualized installations, complete with central CMS, were realized, set-up, and rolled out in Vienna. Our heartfelt thanks go out to the entire Berlin team!

Ina Badics, project manager at Ars Electronica Solutions
Thomas Viehböck

From the initial idea, to the development of a concept, to the realization of customer installations, Garamantis is a reliable partner with whom Ars Electronica Solutions always enjoys working together. If creativity, professional competence and charm come together, the positive result is already preprogrammed!

Thomas Viehböck, Project Manager at Ars Electronica Solutions
Knut König and Christine Dahm

“150 years make a good start!“ This was the motto of the year to celebrate our bank’s 150thanniversary. For us as a modern real estate bank right in the middle of a digital transformation process, Garamantis have developed an interactive application that managed to depict our history, to visualize changes taking place in the world of work in a playful way, to venture a look into the future, and to provide a digital guest book at the same time. All of that rolled into one in the form of a multi-touch table which was designed according to our specifications and demands. Its roll-out during our jubilee celebration was a huge success and a real eyecatcher for all our guests. A big Thank You to everyone at Garamantis for their great ideas and the perfect and relaxed implementation!

Knut König and Christine Dahm, Berlin Hyp AG
Harald Moser

The ESA Φ Experience has been a top-level project we had the chance to put into collaborative action. Particularly important in this context was a mutual pre‑testing of all the target hardware’s applications in an interim review together with the client. For keeping the schedule, Garamantis’ input was of the utmost importance. During the on-site implementation, Garamantis always lent a sympathetic ear to any requests for modifications and were constantly by our side with advice and support. The outcome achieved by this amazing project team who mastered even the most difficult situations sure doesn’t have to hide!

Harald Moser, Project Manager at Ars Electronica Solutions
secunet

Working with the Garamantis team was both inspiring and constructive. The team was very competent and always had the right solution to my many questions and requirements. The whole package has absolutely convinced me!

Nicole Brandt, Project Manager Marketing, secunet Security Networks AG
Clemens Kiesshauer

The objective of our project was to make Artificial Intelligence and human-machine communication in the energy sector both accessible and tangible. In order to achieve this, we apply Garamantis’ multi-touch technology in our showroom. The collaboration with Garamantis is characterized by their creativity, pragmatism, flexibility and commitment and thus to us has been greatly enjoyable. Even last-minute requests for changes or modifications were duly realized, resulting in a successful and excellent outcome of our project. We are thrilled and looking forward to the future collaboration on further scenarios for our showroom.

Clemens Kießhauer, Chief Technology Officer, ifesca GmbH
BASIC Thinking

Relevant, individual, diverse – behind the interactive newsroom lies the technology of Landau Media. Through their media monitoring customers have access to all German-language newspapers, magazines, TV channels, social media channels, RSS newsfeeds and radio stations – just to name a few sources. Using predefined keywords, an algorithm filters out the relevant content for each customer.
Interaktiver Newsroom: So wird aus der Informationsflut relevanter Content für dein Unternehmen

BASIC Thinking, 4/9/2018
Michael Busch

A newsroom used in corporate communication needs applications for crossmedial visualization of content and news streams and for planning and producing new content, while ensuring a 360 degree view on all the different media channels. With their professional multi-touch technologies, Garamantis have created the perfect implementation of all those requirements for our customers. For each and every user in the field of corporate communication and marketing, Garamantis develops the exactly fitted interactive newsroom solution – ranging from entry-level to high-end and flexible as well as modular. We’re thrilled!

Michael Busch, CEO Landau Media GmbH & Co.KG

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