KEBA Innovation Space

The KEBA Innovation Space, a digital showroom that is unique worldwide, opened at the start of the year. The interactive concept is designed to deliver a fully personalised customer experience. Visitors first select the relevant topics and technologies themselves, together with their KEBA hosts. The showroom then adapts accordingly, with Automated Guided Vehicles (AGVs) entering the presentation area to display exhibits in conjunction with digital content.

The KEBA Showroom brings together innovative digital technologies

The Austrian company KEBA Group AG provides state-of-the-art automation solutions worldwide. At its headquarters in Linz, KEBA has created the ‘KEBA InnoSpace’ in collaboration with our partner Ars Electronica Solutions. The showroom software and the content management system were developed by Garamantis. The result of this collaboration is a digital showroom that showcases KEBA’s latest innovations in a vivid and unprecedented way.

Ars Electronica Solutions is responsible, in particular, for the interior design, the display areas in the form of screen walls and projections, as well as the sound and lighting design. The latter creates a dramatic connection to the technical elements of the InnoSpace and transforms the tour into a unique journey into the future of smart technologies.

Displays in the digital showroom tailored to guests’ interests

The tour begins at a futuristic multi-touch table featuring rectangular glass cubes. Each cube bears an engraved inscription representing KEBA’s business areas (e.g. Industrial Automation, Handover Automation or Energy Automation) and innovations. Visitors can select the topics that interest them most by placing the relevant cubes on the table surface. A large-scale wall projection displays these topics and their interconnections in a network, thus serving as the introduction to the tour.

At the same time, the digital exhibition on the selected topics is already being set up at the back of the showroom. Up to four autonomous guided vehicles (AGVs) position themselves with the relevant exhibits in front of an expansive video wall consisting of 15 screens with a total resolution of 16,200 x 1,920 pixels. The digital showroom is thus able to spontaneously prepare the right exhibition for any given set of themes. This utilises KEBA solutions such as AGVs, artificial intelligence and digital control systems. The innovative brand comes to life in this space, creating a personalised exhibition for every visitor.

The B2B showroom is accessible only to the company’s registered partners, but was visited by over 3,000 guests in the first few months after it was completed.

Photos: Ars Electronica Solutions / MyTrinh Müller-Gardiner / KEBA