On the occasion of the company’s 50th anniversary, the renowned jewelry manufactory Jörg Heinz presents itself at the international jewelry trade fair INHORGENTA in Munich with a truly unique piece of jewelry.
The transformable necklace “Mystery Sphere” possesses an interchangeable spheroid clasp‑mechanism that allows to alter the jewel’s appearance. In order to let trade fair visitors get as close to the precious piece of jewelry as possible and explore its various facets, it is now put on display in Garamantis’ interactive watch showcase.
By touching the case’s clear multi-touch glass surface visitors can rotate the necklace to have a closer look at it from different angles and under varying lighting conditions. Depending on the viewing angle, the integrated screen reveals different details of the unique interchangeable clasp-mechanism and shows possible alternative design options and materials. High-resolution videos playing on the showcase’s background create a brand atmosphere and present more highlights of the latest Jörg Heinz collection.
In this way, jewelry presentation, digital information, and playful exploration are closely intertwined and attract booth visitors.
The collaboration of Jörg Heinz and Garamantis came about at short notice after the interactive watch showcase had been the subject of several newspaper articles in the “GoldschmiedeZeitung”, the profession’s key trade journal in German speaking countries. Whether the jewel industry and its clients and customers are ready for alternative and – more importantly – interactive ways of showcasing in stores and at fairs yet remains to be seen.
With its 65,000 square meters (roughly 700 square ft.) of floor space and about 1,000 exhibitors from more than 40 countries, the INHORGENTA is one of the world’s most important jewelry fairs. This year, around 27,500 industry visitors from over 70 countries are expected. The trade fair booth of the old‑established manufactory Jörg Heinz (founded in 1968) is located in the central exhibition hall B1 at the Munich fair.