Light & Building 2018

RFID object recognition at the “Light & Building 2018” fair for Fränkische Rohrwerke

Fränkische Rohrwerke is one of the world’s leading manufacturers of high-quality piping systems for use in electrical installations and building services. In its more than 100-year history, the company has built a reputation as a manufacturer of innovative piping systems.

For the first time at the “Light & Building” trade fair in Frankfurt (28-24 March 2018), Fränkische Rohrwerke’s trade fair presence will be supported by two multi-touch scanner tables from Garamantis. With over 2,600 exhibitors and more than 200,000 visitors, the world’s largest trade fair for lighting and building technology is dedicated to the presentation of innovative products and solutions in this field.

Fränkische Rohrwerke’s products are of course the focus of attention for trade and private visitors alike, which is why all the product samples on display at the stand can be scanned at the tables. The interactive tables then use 3D animations and video footage to demonstrate specific ways in which the products can be used in practice – for example, where and how the pipes can be installed in a building. The user can then access further information about the pipe system and its features, such as manufacturing quality, certifications and ecological/environmental benefits. The tables’ product recognition is based on RFID chips embedded in the product samples.

The multi-touch scanner tables can recognise the information flyers available at the stand by their appearance alone – QR codes or any other markers are obsolete. The tables also supplement this “analogue” information material with in-depth information and application examples in digital form. In addition, the customised multi-touch software shows the history of Fränkische Rohrwerke on an interactive timeline, where images and explanations accentuate the visualisation of the milestones in the company’s history. A large scale representation of a factory illustrates the high quality standards of Fränkische Rohrwerke and allows visitors to understand and examine each individual step in the quality control chain (POIs).

Thanks to their interactivity, the multi-touch scanner tables are not only suitable for visitors to browse and explore the product portfolio, but can also be used by stand staff as a sales aid: the right content to answer any question a potential buyer might have is just a fingertip away and helps to impressively underline and illustrate the product’s benefits.

The web-based CMS created by Garamantis allows the company and its PR agency, Weigang Pro, to quickly and easily integrate new products and update additional material. This will facilitate the long-term use of the tables in the future, either at upcoming trade fairs or in the showroom at the company’s headquarters in Königsberg, Bavaria.

Image: Visualisation of the booth by Weigang Pro

Fränkische Rohrwerke

Fränkische Rohrwerke

Project facts

  • Client: Fränkische Rohrwerke
  • Context: “Light & Building” 2018
  • Implementation time: 12 weeks
  • Finishing date: March 2018
  • Involved PR agency: Weigang Pro
  • 2 multi touch scanner tables
  • Recognition of products with RFID
  • Recognition of products with optical sensor
  • Interactive time beam
Interactive timeline with company history on multitouch table
Multitouch software at the interactive booth of Fränkische
Object recognition with RFID technology on the multitouch scanner table
Optical object recognition scans flyers at the trade show booth
Product samples and flyers at the interactive booth of Fränkische
Stephan Kleinschnitz

The collaboration with Garamantis was refreshingly uncomplicated and perfectly target-oriented. We as an agency provided the contents and ideas, and Garamantis consummately put them into practice and developed the matching design. Our client was very pleased with the result and, with the multitouch table, had a real highlight to show at his trade fair presence.

Stephan Kleinschnitz, Director Operations Marketing, Weigang Pro GmbH

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