Liwest Future Store

Austrian cable network operator and technology provider LIWEST is strategically realigning itself. The company is evolving from a traditional cable provider to a full-service provider for internet, television, telephony, and mobile communications. On behalf of Ars Electronica Solutions, Garamantis supported the creation of an interactive brand experience world at the Pasching location. The spatial design is based on the interior of a fiber optic cable. This allows visitors to experience the company’s technological DNA in an architectural setting.

The innovative retail concept puts digital interaction at the center. It helps customers understand products more easily and turns consultation into an engaging experience. All installations are designed around common connectivity needs and real-life usage scenarios. At the center of the store is a 55-inch multi-touch table with 4K resolution from Garamantis. The system has been seamlessly integrated into the store design and forms the digital meeting point in the room.

Multi-touch table with game and consultation function

Under the banner of the sponsored ice hockey club Black Wings Linz, visitors can play interactive air hockey at the table – in two-player mode or alone. This creates a low-threshold entry into the brand world. At the same time, the multi-touch table serves as a digital consultation tool. With specially developed capacitive “ice hockey” markers from Garamantis, household members and their individual Internet and media requirements can be symbolically placed on the table. The system automatically analyzes the inputs and determines the appropriate product package. The results are visualized directly on the screen and explained in an understandable way.

Digital product consultation in brick-and-mortar retail

The multi-touch table combines information, interaction, and entertainment in one system. Sponsorship, game mechanics, and product portfolio are intertwined. At the same time, the advice remains individual and data-based. In this way, Garamantis supports innovative retail concepts with interactive technology. And complex telecommunications products become easy and transparent for customers to experience.

Photos: Ars Electronica Solutions / Stepha Farkashazy