In cooperation with Roland Berger, Spielfeld Digital Hub and Playroom, Garamantis Inc. presented innovative retail concepts at the Visa Futures
Shop in stores outside of opening hours, virtual trial fittings and purchases at any time by voice command – these are just a few of the subjects addressed by the Visa Futures Conference which took place in September 2017 in Barcelona.
As a partner of Spielfeld and together with the creative experts at Playroom, Garamantis designed an interactive trade show module concerning the topic “the future of shopping”. The trade fair stand’s centerpiece was an interactive projection onto temporary walls made by Playroom. By means of projection mapping, Garamantis brought various shopping scenarios of the future to life: trade visitors could activate a virtual fitting room or initiate purchases by voice command in Alexa and subsequently get further in-depth information about this technology.
The interactive display window as well met with great interest among sales agents and bankers. This device allows customers to rotate and configure real products in a shop window or a display case, retrieve further information and initiate online purchases via touch gesture on the glass surface.
Furthermore, at the two‑day annual conference Visa, the leading specialist for cashless payments, announced the opening of an even bigger retail lab at the end of 2017 in Berlin, where under the name “Retail Experience Labs” a 500‑square meter digital playing and testing ground for innovative payment options at actual points of sale is to be set up.
The Retail Experience Lab is being developed in the Spielfeld Digital Hub, a co-working space that emerged from a collaboration between Visa and Roland Berger with the purpose of experiencing and experimenting with future trends and technologies in retail. To this end, Playroom is going to devise a temporary room into which Garamantis will integrate technologies such as projection mapping.