Feb 2024
by Andreas Will

Immersive staging – definition and examples

Immersive staging in the Ars Electronica projection room

What is immersive staging?

Immersive staging is a fascinating concept that blurs the lines between reality and fiction. Imagine walking into a room and suddenly finding yourself not in a conference room, but in the middle of a lively scene from ancient Rome. You can almost smell the fresh olives and hear the whispers of toga-clad figures. This is immersion – you are completely immersed in another world, and that’s just the beginning.

At their core, immersive productions are artistic, educational or entertaining experiences that actively involve the audience and immerse them in a fully designed environment, a virtual reality. Through the use of technology, spatial design and storytelling, a realistic and interactive environment is created that engages the senses and evokes strong emotional responses.

An example would be an immersive theatre performance where the audience is not passively sitting in their seats, but moving through the set, interacting with the actors and becoming part of the action. This type of performance makes the audience a co-creator of the experience.

An example of an immersive art installation: Van Gogh Immersive Experience

What is Immersive Media?

Immersive media makes it possible to create fictional spaces almost at will and to change them digitally at the touch of a button! Immersive technologies such as virtual reality (VR) and augmented reality (AR) are the magic wands in the world of immersion. VR transports you into an entirely digital world, while AR inserts digital elements into the real world and merges the two.

Immersive spaces

Thanks to expansive projection technologies, immersive spaces do not require any technical aids from the visitor. Visitors can move about freely in the projection space, see their surroundings with their own eyes and interact with the environment using movements and gestures. These technologies open up new possibilities for immersive experiences by expanding and redefining our perception of reality.


Example of immersive space: “Deep Space 8K” projection room

What are immersive installations?

As well as large-scale immersive installations, there are also individual immersive installations. Imagine walking through a museum and the painting on the wall suddenly comes to life. Or looking through binoculars back in time to the dinosaurs. These formats use interactive technology to immerse visitors in a story or concept. This leads to a deeper and more personal connection with the subject.

Bottom line

Immersive productions are not just a gimmick with modern technology. They are a portal to new worlds, a dance between reality and fantasy where the audience sets the pace. They are proof that the only limit is our own imagination. Push the boundaries and immerse yourself in the infinite possibilities of immersion! For example, with an immersive foyer or corporate showroom at your company.

Photos: Ars Electronica / Robert Bauernhansl

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