Blog
News from Garamantis and our work
Immersive spaces: even the best technology is useless without a concept
Technology is of little use if it has no purpose. With immersive spaces, companies can avoid costly mistakes by developing a good concept. The first step is to ask some important questions: What kind of immersive space is actually needed? How can genuine, meaningful interaction be created? And what…
Everything is illuminated: holograms in the corporate showroom
What is magic in films becomes a tool in showrooms: hologram-like technologies attract attention, explain complex content spatially and create unforgettable brand moments. The decisive factor here is not the effect – but the impact on visitors, dialogues and decisions. We explain which hologram tech…
Everything is illuminated in the corporate showroom, including holograms
What is magic in a movie becomes a tool in the showroom: hologram-like technologies attract attention, explain complex content spatially and create unforgettable brand moments. The decisive factor here is not the effect – but the impact on visitors, dialogs and decisions. We explain which hologram t…
Wack Group corporate showroom wins German Design Award
Garamantis was honoured with the German Design Award 2026 in the ‘Excellent Architecture – Interior Architecture/Public’ category. This award recognises the futuristic showroom of the Wack Group near Ingolstadt. Showcasing a new combination of physical material, light and digital interaction, it fea…
Interactive presentation setup for Körber in Dubai
Garamantis was commissioned to create an interactive presentation setup for the 2025 Körber Leadership Meeting in Dubai. This was our first project for Körber, taking us into a high-profile international environment and presenting us with the challenge of developing a customised solution within a ve…
Immersive staging – definition and examples
What is immersive staging? Immersive staging is a fascinating concept that blurs the lines between reality and fiction. Imagine walking into a room and suddenly finding yourself not in a conference room, but in the middle of a lively scene from ancient Rome. You can almost smell the fresh olives and…
Artificial intelligence in interactive showrooms – 3 promising approaches
The integration of Artificial Intelligence (AI) into showrooms and exhibitions opens the door to unprecedented interaction experiences. Neural networks and their capabilities are developing at a breathtaking pace. But how can companies and brands benefit from this development in their showrooms? In…
Showrooms in Sales-oriented B2B Marketing – the ‚ATTACK model‘
The B2B customer journey often is long and complex. Of course the goal of all marketing and sales activities is to invite customers into one’s company and to gain their full and undivided attention. The importance of live touchpoints – i.e., the live encounter of prospective clients with your own co…
XR in non-profit communications – “building the empathy-bridge”
This is a guest post by Hanna Ahrenberg. In her master thesis, Hanna investigated how non-profit organisations (NPOs) can successfully use VR & AR technologies in their storytelling. In addition to a literature review, she conducted qualitative interviews with experts, including Andreas Will fro…
Garamantis wins Gold at TITAN Business Awards 2023
Garamantis was one of the leading contenders in the “Marketing – Best Brand Experience – B2B” category and won the prestigious TITAN Award in Gold. The interactive B2B showroom project for FFT Produktionssysteme was realised by the Garamantis team at FFT’s headquarters in Fulda. Exceptional showroom…
Interactive Foyer – guaranteed to impress your guest
What is the first thing your co-workers and visitors see when they walk through the doors of your company headquarters? It is the impression they are going to carry with them through every room. Your lobby is a much too highly frequented spot to leave it to aseptic boredom. Or to a Ficus plant, for…
9 advantages of a showroom for your B2B marketing
Are you responsible for strategic B2B sales? Or are you a customer experience manager responsible for the perfect customer journey for your business customers? If so, here are the top nine benefits of a showroom for your B2B marketing. To avoid misunderstandings: We are not talking about online show…