Artificial Intelligence for Corporate Showrooms
A showroom that listens, responds and displays relevant content
Ask your showroom about a product, ask to be shown a reference project, or explore a topic that came up during a customer conversation in more detail. Artificial intelligence can tap into shared company knowledge, select appropriate media and trigger defined actions within the space.
Garamantis has been integrating AI into interactive presentations and showrooms since 2018. The spectrum ranges from individual functions for content management in the CMS, through connected AI applications, to the Agent Room: a space in which voice dialogue, digital content and media technology are combined to create a unified experience.
We tailor the AI to your business and integrate it with shared knowledge, suitable interfaces and your presentation environment. The key factor is how it supports your team and makes your products, technologies and topics accessible to visitors.
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Linked to corporate knowledge
The AI draws on publicly available information about your products, projects and your company.
Flexible in conversation
Hosts and visitors ask questions in natural language. The AI picks up on follow-up questions and provides relevant content.
Incorporating media and space
Images, videos, applications and pre-set lighting and audio scenes form part of the presentation.
Making content management easier
AI supports your team with translations, draft texts, summaries, tagging and image descriptions.
From a single AI module to a connected showroom
AI – from CMS modules to agent rooms
AI supports content management in the CMS
New products, additional languages and changing target audiences regularly present the editorial team with new tasks. AI features in the Garamantis CMS support your team with automatic translations, draft texts, summaries, tagging and image descriptions.
We integrate the features to suit your content structures and workflows. Your team can review the results and refine them for presentation. Customised interfaces make it possible to incorporate additional data sources or existing systems.
AI is becoming part of the visitor experience
Artificial intelligence can respond immediately to input from your guests. It answers questions, interprets images, generates new content or calculates results for an interactive scenario.
Garamantis combines suitable AI models and services with bespoke presentation software. Any existing AI application used by your company can also be integrated via the appropriate interfaces. Visitors can try out its capabilities for themselves and experience the results on displays, projections or via other media in the room.
The Agent Room: Your showroom as a conversation partner
In an agent room, for example, hosts or visitors speak to the showroom AI via a microphone. This AI is tailored to the company and linked to authorised knowledge. It can answer questions about the product portfolio, reference projects or the company’s history, and respond to queries.
The response can go far beyond spoken language. If the presenter asks about a specific product, the AI can display relevant images, show a video or launch a pre-prepared application. Pre-defined lighting and audio scenes accompany the presentation.
Garamantis develops the integration of speech recognition, knowledge retrieval, media selection, speech synthesis and room control. In doing so, we coordinate the responses in such a way as to create a coherent flow of conversation and presentation.
Shared knowledge and targeted internet research
Content from the CMS, as well as other approved company data, can serve as a knowledge base. We will work together to determine which sources the AI will use and which media are available for presentation.
Internet research is also possible. When using the showroom, access is generally restricted to agreed sources and tasks. This allows current external information to be supplemented in a targeted manner.
Defined actions, control by the host
The project will specify which applications, media and room functions the AI is permitted to control. It will be granted access to the interfaces and actions designated for this purpose.
The host can step in at any time and continue the presentation manually. Voice dialogue and traditional controls complement one another – depending on the group of visitors and the course of the conversation.
Technical capabilities and operation
Tailored integration and suitable operating models
Area | Options |
|---|---|
Corporate knowledge | Integration of published content from the CMS and other agreed data sources. |
Spoken dialogue | A combination of speech recognition, AI processing and text-to-speech; languages and dialogue behaviour are tailored to each specific project. |
Media selection | Access to associated images, videos and presentation content, as well as integration with other applications. |
Internet research | Optional web access, usually restricted to defined sources and tasks. |
Room control | Triggering authorised media, lighting and audio functions via specified interfaces. |
Generative applications | Creation or editing of text and images in line with the relevant usage concept. |
CMS support | Translations, draft texts, summaries, indexing and image descriptions. |
Operation | Cloud-based, on-premises or hybrid architecture, depending on the project’s requirements. |
Cloud, on-premises or hybrid?
The appropriate architecture depends, amongst other things, on response times, ongoing API and token costs, data protection requirements and the desired level of independence from the internet. On-premises systems require suitable hardware; cloud services entail external dependencies and usage-based costs. Hybrid solutions can combine both approaches.
Garamantis brings a wealth of experience and best practice gained from several years of AI integration. We select components based on the specific task at hand and test dialogues, media calls and how they interact within the space.
Retrofitting AI in existing showrooms
AI functions can also be integrated into existing showrooms and content management systems. One possible starting point is support for content management. Further stages of development could include a voice-based presentation assistant or integration with existing media technology.
To this end, we assess the existing software, available interfaces, data sources and hardware. Based on this, we develop a suitable scope for the retrofit.
Artificial intelligence in completed projects
AI Solutions Room: A conversation brings the room to life
In the AI Solutions Room at Ars Electronica Solutions, visitors use a microphone to speak to an AI agent. Responses are complemented by relevant project images, videos, lighting and the movement of a robotic arm. The Garamantis CMS serves as the knowledge base. Garamantis developed the front-end applications for all stations, as well as the software and AI interfaces.
ifesca: Experience AI interactively in the showroom since 2018
At the ifesca Future Technology Centre, visitors configure energy scenarios using physical markers. The ifesca.AIVA AI platform is integrated via an API. Its calculations are displayed on the screen wall and conveyed through light and sound. The project demonstrates how Garamantis makes complex AI applications accessible through intuitive interaction.
Linde Energy Manager: Making the effects immediately visible
For the presentation of the Linde Energy Manager, Garamantis combined an interactive energy scenario with ifesca’s AI solution. Visitors adjusted settings on the multi-touch table and were able to see the effects on energy forecasts and costs displayed on a connected screen wall.
Generative AI: Turning drawings into new images
For the Van Gogh Immersive Experience in Singapore, Garamantis integrated a locally operated generative AI into a multi-touch scanner table. Visitors scanned their own drawings and received image variations generated in the style of Van Gogh. The application combines physical creation with an immediately visible AI response.
KEBA Innovation Space: Presenting AI and automation in an accessible way
At the KEBA Innovation Space, future technologies – including artificial intelligence – are brought to life through interactive presentations and real-life exhibits. Garamantis developed the showroom software and the CMS. The project exemplifies how complex technologies can be explained in an accessible way within a corporate showroom that visitors can explore at their own pace.
How to create your AI application for the showroom
Whether it’s a single AI feature or a networked agent room: we develop a solution that suits your content, target audiences and workflows.
1. Initial meeting and
consultation: Together, we will clarify your objectives, possible applications and the requirements for your existing or planned showroom.
2. Concept and Proposal
: We define interactions, knowledge sources and interfaces, select a suitable operating model and draw up a transparent proposal with a timetable.
3. Development and Testing: We
combine AI, bespoke software and media technology. Prototypes allow us to experience dialogues and functions at an early stage and enable joint testing.
4. Content and Integration:
We integrate approved corporate knowledge, media and the CMS,and tailor the AI’s permitted actions to your presentation workflows.
5. Commissioning and Training: We
install and test the application on site, train your team and, if required, arrange for support and further development.
What role should AI play in your showroom?
Would you like to make content management easier, showcase an existing AI application, or expand your showroom into an agent room? Together, we’ll work out which features are best suited to your content, visitors and workflows.
The objective of our project was to make Artificial Intelligence and human-machine communication in the energy sector both accessible and tangible. In
Clemens Kießhauer, Chief Technology Officer, ifesca GmbH
Garamantis is one of our most important collaboration partners. Their dedication, creativity, reliability, their quality and expertise are exemplary, and
Michael Mondria, Senior Director at Ars Electronica Solutions
Projects
Solutions Room
At the Ars Electronica Center, AI, robotics, and projection mapping come together to create an exhibition that interacts with its visitors.
ifesca Future Technology Centre
Showroom makes artificial intelligence sensually perceptible – visually, acoustically and haptically
LogiMAT 2022
Multi-touch table and monitor wall explaining the Linde Energy Manager
KEBA Innovation Space
A showroom designed around the interests of its guests
References
Frequently asked questions about AI in corporate presentations and showrooms
How can artificial intelligence be used in corporate presentations?
AI can answer product-related questions, select appropriate images and videos, generate content, or make complex calculations accessible in an interactive way. In the corporate showroom, these functions can be integrated with displays, projections, lighting and audio. Garamantis develops both individual AI modules and comprehensive applications that incorporate the entire presentation space.
What is an agent room?
Garamantis uses the term ‘Agent Room’ to describe a showroom in which an AI agent integrates voice dialogue, corporate knowledge, media and defined room functions. For example, a host or visitor asks a question via a microphone. The AI responds and can also display relevant media or launch pre-prepared applications and scenes.
How does the AI acquire knowledge about our company?
The AI is linked to shared information, such as product data, company history, reference projects and media from the CMS. Garamantis structures access to this knowledge and integrates the necessary interfaces. This does not necessarily require training a dedicated AI model: often, the targeted integration of existing company information forms the basis.
How reliably does the AI answer technical questions?
Quality depends, amongst other things, on the available sources, the configuration and the tests. Even with a well-tuned knowledge base, incorrect answers can still occur. We therefore limit the topics and sources to suit the application and test typical questions and follow-up enquiries. Appropriate measures are put in place to deal with missing information, such as displaying a notice or referring the matter to the host.
Can AI access up-to-date information from the internet?
Yes, internet research can be incorporated. In the showroom, access is usually restricted to agreed sources and tasks. Together, we determine when external information is appropriate and when answers should be based solely on authorised company knowledge.
Can the AI also control the building services?
Yes. Using predefined interfaces, the AI can, for example, open media files, launch applications or activate pre-set lighting and audio scenes. The actions permitted are defined within the project. The host can intervene at any time and continue the presentation manually.
Does the application require a visible AI avatar?
No. Voice-based interaction can work using just a microphone, speakers and accompanying media. A digital character or other visual representation can enhance the experience. The key factor is which format suits your brand, the space and the presentation context.
Are multilingual conversations possible?
Yes, multilingual applications are possible. The languages supported are selected to suit the target audiences, knowledge base and AI services used. During implementation, we also take into account technical terms, product names and the quality of speech recognition and speech synthesis.
Can the AI be run locally without an internet connection?
Local operation is possible if the required models, data and functions are made available on-site on suitable hardware. For fully internet-independent operation, the entire processing chain must be designed accordingly. Garamantis plans local, cloud-based or hybrid solutions, taking into account response times, costs, data protection requirements and network dependency.
Can we update the content ourselves?
Yes. The intended information and media can be managed via the integrated CMS. AI functions also support your team with translations, draft texts, summaries, tagging and image descriptions. New data sources, functions or interaction workflows are planned as extensions.
Can AI be retrofitted into an existing showroom?
Yes. Garamantis assesses existing software, hardware, data sources and interfaces, and uses this to develop a suitable scope of integration. The first step could be a single CMS function. A voice-activated presentation assistant or the integration of existing media technology is also possible.
How much does an AI application for the showroom cost?
The costs depend on the scope of functions, data preparation, interfaces, design and the hardware required. During operation, additional costs may arise for AI services, hosting, maintenance and support. A single CMS function involves a different level of effort to an agent room with voice dialogue and room control. Garamantis draws up a project-specific plan for this, with a transparent scope of services.