In the 1970s, a remarkably young Borussia team conquered the top echelons of international professional football and the hearts of countless fans around the world with their spirited, brash and counter-attacking style of play. The average age of the squad led to the team being nicknamed the ‘foal squad’, a nickname that still plays a role in the image of the traditional Borussia Mönchengladbach. Today, the club boasts 84,000 members and more than a thousand fan clubs worldwide, and can look back on a successful and interesting history.
This history is now being told using the latest multimedia technology in the club’s brand new 1,250 square metre museum, FohlenWelt. The interactive museum opened its doors to the public for the first time on 5 May, following the completion of a new complex of buildings at Borussia Park, including a hotel and theme shop.
The interactive exhibition features around 1,400 exhibits. Commissioned by the agency meap, Garamantis had the opportunity to realise one of its central media installations: a 65″ multi-touch scanner table, which gives museum visitors the opportunity to learn more about the club and – of course – to play. The bespoke table, designed in the team’s colours and made of black acrylic with green LED lighting, offers a wide range of interactive content and can be used by four to eight people simultaneously.
In the form of a 3D globe, visitors can turn around the “World of Foals” and get an overview of more than 1,000 fan clubs around the world. In countries and regions with a particularly high number of fan clubs, visitors can first zoom in on the map with a touch and then select individual fan clubs they would like to learn more about. At the same time, a social media interface makes it possible to pinpoint the exact location of any relevant club-related post worldwide.
In addition, the interactive globe provides access to several game features by zooming into the BORUSSIA Park stadium, where a multiplayer quiz on the club’s 118-year history awaits the visitor. To score, players must not only find the right answer, but also the unguarded corner of the goal.
However, the real highlight on BORUSSIA PARK’s ‘digital pitch’ is the fast-paced multiplayer ‘Tipp-Kick’ game. As many people as you can fit on the table can join in at any time and try to get the ball into the opponent’s goal. It’s also possible to choose an actual historical line-up or create your own personal ‘dream team’ from all Borussia players past and present. To save their personal high score, players simply insert the tablet guide into the table’s scanner unit. The digital information collected on entry is then displayed in the high score menu and stored in the table’s CMS.
In the event of an unforeseen and sudden rush of visitors to the interactive museum, its administrators can adjust the player mode via a web console and, for example, only run the faster multiplayer games. They can also maintain and expand all content, such as fan club and team member data or quiz questions, using a web-based CMS.
The exhibition is divided into nine chronological sections in which Borussia’s career is traced in a descriptive and multimedia way. In addition, there are 21 thematic areas where visitors can deepen their knowledge of trivia, relive legendary moments in the club’s history or create their own personal Borussia moment. Another highlight of the exhibition is the tablet guide system, which rounds off the interactive Borussia experience.