Singapore Motorshow 2020

The annual Singapore Motorshow is Singapore’s premier automotive event, showcasing over 30 car brands with numerous new and updated models. From 9 to 12 January 2020, visitors were able to experience the brands and vehicles in elaborately designed pavilions on three levels of the famous Suntec Convention Centre.

Multi-touch table at Isuzu’s interactive stand

Japanese manufacturer Isuzu was the only commercial vehicle brand at this year’s Singapore Motor Show to make an impact. The design of the stand was based on the Isuzu slogan ‘Trucks for Life’. In order to provide visitors with a more immersive brand experience, our partners Hustle&Bustle and Garamantis were tasked with developing an interactive concept that would appeal to children. The result was a bespoke multi-touch scanner table where visitors and their children could draw their own Isuzu truck on analogue cards and bring it to life as a 3D model on the table.

The conceptual and visual centrepiece of the Isuzu stand was an exposed engine block in the centre of the pavilion. It symbolised the beating heart of the brand. Lines running eccentrically across the floor spread from there like arteries to the brand’s surrounding product range, linking all the exhibits together.