At the Federal Ministry for Economic Cooperation and Development (BMZ) fair booth, trade fair visitors can interactively catch up on food cultivation and global trading routes.
On behalf of the creative and campaigning agency “Super an der Spree”, Garamantis Inc. has designed the software for BMZ’s interactive stand at the “International Green Week” 2017 in Berlin. An extensive medial adventure space in which visitors of the world’s most important fair for agricultural products can obtain hands-on information on the BMZ’s work has emerged as the result of this collaboration, which started at the end of 2016.
The BMZ’s fair presentation’s focus is on the subjects “fair trade” and “innovation”; the main components of their 750‑square meter trade fair presence are three interactive installations made by Garamantis: a multi‑touch scanner table, an interactive display case, and a “buzzer station”.
At the buzzer station, visitors can have a go at trying to sew T-shirts as fast as the average industrial seamstress can, and their results are visualized and put into comparison with the “professional” ones by means of LED displays.
The multi‑touch table concentrates on the global production and processing of rice. On this table, visitors can scan info cards dealing with this subject and later interact and work with live info tiles, images and videos. The multi‑touch software uses a high-performance physics engine that allows the table to show hundreds of rice grains on its surface the visitors can freely shift and move around.
In the interactive display case, visitors can rotate a globe showing the global commodity flow of cotton with swipe gestures. In this way, viewers get a sense of the enormous distances cotton travels before it ends up in our stores. By means of a display screen, users are able to discover the individual countries involved in the commodity flow and learn about the respective local working conditions.
All contents of those installations are maintained via a central web-based CMS designed by Garamantis Inc. that facilitates both quick and easy content changes and entirely new uploads.
On January 20th 2017, Federal Minister Dr. Gerd Müller opened the BMZ’s “82nd International Green Week” exhibition appearance with the tagline “live fair, buy fair, produce fair”. As in previous years, in 2017 the trade fair expects more than 1,500 exhibitors from about 70 countries, as well as 400,000 professional and private visitors.
More innovative ideas for trade fairs at "trade fairs and events"
Federal Minister of Development Dr. Gerd Müller opened the BMZ's exhibition stand at the International Green Week 2017 in Berlin. By means of the examples cotton and rice visitors get exciting and "experienceable" insights into sustainable production and global supply chains.
The multi touch software developed for the BMZ is all about the cultivation and processing of rice in Africa. Visitors can scan cards they are interested in at the multi touch table and at the same time find suitable content in the form of info tiles with pictures, videos and animated infographics on the screen. Over the entire surface digital rice grain is scattered, which can be moved by the visitors with the info tiles or their hands. This playful effect attracts special interest among the trade fair visitors.
The BMZ’s (Federal Ministry for Economic Cooperation and Development) 800-square meter trade fair presence we conceived for the "International Green Week" 2017 in Berlin was a fantastic success. It was clear to us from the start that the only way for subjects like "Fair Trade" and "Innovation" using examples such as the value-added chains of cotton and rice to become a major attraction was to combine haptic exhibits with interactive elements and playfully accessible modules. For the resulting medial experiential space, Garamantis’ multi-touch scanner table and the interactive display case were exactly the technological solutions that managed to attract the trade fair visitors. As always in our long-standing partnership with our friends of Garamantis, something fascinatingly new has emerged from the combination of our communicative and creative potential and their inventiveness for communicative technological solutions. We are already looking forward to collaborating with the Garamantis team on the next great project!Karsten Göbel, Managing Director Strategy & Consulting at "Super an der Spree"
In the interactive showcase trade fair visitors can turn a globe, which visualizes the transport routes of the cotton. At the same time it points to problematic working conditions in the respective countries.