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News from Garamantis and our work
Explore a showroom yourself – or by a guided tour? 4 tips
Guided or Independently – How Shall Your Visitors Explore Your Showroom? Decide whether you want your guests to roam and explore the exhibition on their own or whether you wish the experience to be a guided tour. If you decide on the latter, a tour guide/presenter should be present at all times and…
The Crowning for any Showroom: a King on the Guest List
“Could someone please switch on the showroom? His Majesty King Carl XVI Gustav of Sweden is coming” – even among us, this is not an ordinary favour to ask of our esteemed colleagues. But we have to admit that when we look back at the VIPs who have visited our showroom on the EUREF campus this year a…
Immersive Storytelling and Mise-en-Scène in Corporate Showrooms
Don’t let your visitors just step into your corporate universe – let them immerse themselves in it completely. Because what better way is there for your target audience to identify with your brand than for them to become part of it for a short while? This can be achieved through interaction, but als…
Transportable Multi-Touch Showroom – Take Your Presentation To Where Your Clients Are
A popular saying in marketing and sales goes “Fish where the fish are,” and it is popular for a reason: knowing your target audience is essential. As is always having the right bait at hand. If there’s no way for you to guarantee that your target group comes to you, then – you guessed it – you bette…
Planning showroom technology correctly: lighting, sound and air conditioning
In interactive showrooms, in addition to the actual company presentation, the general room atmosphere should also be pleasant and coherent. Lighting (e.g. with LEDs), sound and air conditioning play a particularly important role here. To ensure that your visitors enjoy spending time in the showroom,…
Your Checklist for a Successful Rollout: How to Ensure Your Interactive Exhibition’s Smooth Installation
After several intense weeks or even months spent on planning your exhibition, your showroom, or your trade show appearance, the long-awaited installation is finally finished and ready for delivery. Now you probably think, “Time to exhale!”, to which we reply, “Sure, to gather your strength for the l…
Showroom Design – Interior Design and Furniture
A holistic showroom design is important for the atmosphere of the room. Besides the interactive elements, the interior design and furnishing play a major role. Assuming you’re not actually working for a global corporation, most likely your Corporate Identity guideline will only provide rudimentary a…
Showroom concepts for large spaces
The design of large showrooms can sometimes be more demanding than the design of smaller areas. If the entire available space is not to be interactive, a room-in-room approach may make sense. If the entire showroom space is to be interactive, planning the future flow of visitors through the space is…
Showroom design – tips for small spaces
Concepts for showrooms Identifying the optimal interior design concept for your own showroom is one of the first and most important tasks in the planning phase. Often the newly emerging showroom has to be integrated into a preexisting environment and long-established premises. In cases like these it…
Exhibition and Showroom Control
Getting a grip on your interactive technology ‘Can anyone turn on the showroom, please?’ – this or similar calls eventually are likely to become heard when you invite guests and prospective clients and customers to your brand-new showroom. If now you can react to that call with a single touch of the…
Showroom concept: From idea to opening in 7 steps
We have broken down the process of designing a showroom into seven steps to give you an idea of the major and minor milestones along the way. 1. Analysis of objectives and requirements Which target audience(s) is the showroom supposed to address/appeal to? Which occasions are conceivable? For what g…
Showroom: construction and operating costs
Cost Overview – Does A Showroom Fit Into My Budget? To give you a truly reliable and informed answer to that question is only possible after the conception phase has been completed. Basically, the costs obviously depend on the showroom’s size, the number of its interactive exhibits or stations, the…