Blog
News from Garamantis and our work
Everything is illuminated: holograms in the corporate showroom
What is magic in films becomes a tool in showrooms: hologram-like technologies attract attention, explain complex content spatially and create unforgettable brand moments. The decisive factor here is not the effect – but the impact on visitors, dialogues and decisions. We explain which hologram tech…
Everything is illuminated in the corporate showroom, including holograms
What is magic in a movie becomes a tool in the showroom: hologram-like technologies attract attention, explain complex content spatially and create unforgettable brand moments. The decisive factor here is not the effect – but the impact on visitors, dialogs and decisions. We explain which hologram t…
Wack Group corporate showroom wins German Design Award
Garamantis was honoured with the German Design Award 2026 in the ‘Excellent Architecture – Interior Architecture/Public’ category. This award recognises the futuristic showroom of the Wack Group near Ingolstadt. Showcasing a new combination of physical material, light and digital interaction, it fea…
Immersive staging – definition and examples
What is immersive staging? Immersive staging is a fascinating concept that blurs the lines between reality and fiction. Imagine walking into a room and suddenly finding yourself not in a conference room, but in the middle of a lively scene from ancient Rome. You can almost smell the fresh olives and…
Artificial intelligence in interactive showrooms – 3 promising approaches
The integration of Artificial Intelligence (AI) into showrooms and exhibitions opens the door to unprecedented interaction experiences. Neural networks and their capabilities are developing at a breathtaking pace. But how can companies and brands benefit from this development in their showrooms? In…
Showrooms in Sales-oriented B2B Marketing – the ‚ATTACK model‘
The B2B customer journey often is long and complex. Of course the goal of all marketing and sales activities is to invite customers into one’s company and to gain their full and undivided attention. The importance of live touchpoints – i.e., the live encounter of prospective clients with your own co…
Garamantis wins Gold at TITAN Business Awards 2023
Garamantis was one of the leading contenders in the “Marketing – Best Brand Experience – B2B” category and won the prestigious TITAN Award in Gold. The interactive B2B showroom project for FFT Produktionssysteme was realised by the Garamantis team at FFT’s headquarters in Fulda. Exceptional showroom…
Interactive Foyer – guaranteed to impress your guest
What is the first thing your co-workers and visitors see when they walk through the doors of your company headquarters? It is the impression they are going to carry with them through every room. Your lobby is a much too highly frequented spot to leave it to aseptic boredom. Or to a Ficus plant, for…
9 advantages of a showroom for your B2B marketing
Are you responsible for strategic B2B sales? Or are you a customer experience manager responsible for the perfect customer journey for your business customers? If so, here are the top nine benefits of a showroom for your B2B marketing. To avoid misunderstandings: We are not talking about online show…
Showroom – Getting control and content management right
Showroom managers’ lives are made easier by a central control and content management system. Two helpful planning checklists. A multimedia showroom is largely digital. An efficient content management system (CMS) is therefore essential. Ideally, it should be fully tailored to your space and its stat…
Outfitting an interactive showroom: small budget – big impact
The fact that they are usually limited is an inherent vice of budgets. On the other hand, especially when it comes to a showroom, its true value only becomes apparent and perceptible when you can actually stand in it, which is why companies usually opt for a functional basic version as a starting po…
Corporate showrooms as innovation spaces
Garamantis x trend researcher = innovation service for companies Companies that have made innovation a routine are more relaxed when customer needs and market conditions change. Because they have trained their muscle for efficient adaptation, they are sustainably competitive and successful. But how…