The fact that they are usually limited is an inherent vice of budgets. On the other hand, especially when it comes to a showroom, its true value only becomes apparent and perceptible when you can actually stand in it, which is why companies usually opt for a functional basic version as a starting point. This ‘minimum viable product’ can always be improved and expanded later on, as more experience and/or new funds become available. It makes a lot of sense to think ahead about the different configurations and levels of sophistication of the various elements and aspects of a showroom, and where you can cut corners without compromising the overall experience.
Interactive showroom elements and scalability
From ‘small, but clever’ to ‘seriously wow’
Using 8 room elements in interactive showrooms, we give examples of what a simple to high-end station might look like.
|Room Element ||Basic Solution ||Upgrade ||Premium Solution |
|1. empty wall ||large spotlit wall print ||projection/screen ||interactive projection or multi-touch wall |
|2. lighting ||individual ‚smart‘ LED spots ||smart lighting system ||individualized lighting concept |
|3. sound ||stereo speakers ||5.1 sound system ||customized audio/sound concept |
|4. interactive screen ||suspended/mounted multi-touch screen ||multi-touch table ||interconnected multi-touch installations |
|5. display case ||standard display case + tablet PC ||display case with semi-transparent monitor ||interactive display-case |
|6. sample products ||standard exhibition ||digitally enhanced (w/ monitors, AR, etc.) ||interactive presentation |
|7. models ||simple ||3D and interactive spotlights ||sophisticated models w/ interactive projection-mapping |
|8. monitor wall ||single multi‑touch screen ||small affordable monitor wall w/ passive screens and IR or LIDAR touch ||large wall w/ high-quality monitors (for 24/7 operation) and touch- and gesture control |
This blog entry is an excerpt from our comprehensive whitepaper “Successful Planning and Realization of Corporate Showrooms – A guide from HOW to WOW”. If you would like to receive the whitepaper free of charge, please write an email with the subject “Whitepaper Showroom” to firstname.lastname@example.org.