Outfitting an interactive showroom: small budget – big impact
- Showroom
The fact that they are usually limited is an inherent vice of budgets. On the other hand, especially when it comes to a showroom, its true value only becomes apparent and perceptible when you can actually stand in it, which is why companies usually opt for a functional basic version as a starting point. This 'minimum viable product' can always be improved and expanded later on, as more experience and/or new funds become available. It makes a lot of sense to think ahead about the different configurations and levels of sophistication of the various elements and aspects of a showroom, and where you can cut corners without compromising the overall experience.
Interactive showroom elements and scalability
From ‘small, but clever’ to ‘seriously wow’
Using 8 room elements in interactive showrooms, we give examples of what a simple to high-end station might look like.
Room Element
Basic Solution
Upgrade
Premium Solution
1. empty wall
large spotlit wall print
projection/screen
interactive projection or multi-touch wall
2. lighting
individual ‚smart‘ LED spots
smart lighting system
individualized lighting concept
3. sound
stereo speakers
5.1 sound system
customized audio/sound concept
4. interactive screen
suspended/mounted multi-touch screen
multi-touch table
interconnected multi-touch installations
5. display case
standard display case + tablet PC
display case with semi-transparent monitor
6. sample products
standard exhibition
digitally enhanced (w/ monitors, AR, etc.)
interactive presentation
7. models
simple
3D and interactive spotlights
sophisticated models w/ interactive projection-mapping
8. monitor wall
single multi‑touch screen
small affordable monitor wall w/ passive screens and IR or LIDAR touch
large wall w/ high-quality monitors (for 24/7 operation) and touch- and gesture control
This blog entry is an excerpt from our comprehensive whitepaper “Successful Planning and Realization of Corporate Showrooms – A guide from HOW to WOW”. If you would like to receive the whitepaper free of charge, please write an email with the subject “Whitepaper Showroom” to [email protected].