Outfitting an interactive showroom: small budget – big impact
The fact that they are usually limited is an inherent vice of budgets. On the other hand, especially when it comes to a showroom, its true value only becomes apparent and perceptible when you can actually stand in it, which is why companies usually opt for a functional basic version as a starting point. This ‘minimum viable product’ can always be improved and expanded later on, as more experience and/or new funds become available. It makes a lot of sense to think ahead about the different configurations and levels of sophistication of the various elements and aspects of a showroom, and where you can cut corners without compromising the overall experience.
Interactive showroom elements and scalability
From ‘small, but clever’ to ‘seriously wow’
Using 8 room elements in interactive showrooms, we give examples of what a simple to high-end station might look like.
| Room Element | Basic Solution | Upgrade | Premium Solution |
| 1. empty wall | large spotlit wall print | projection/screen | interactive projection or multi-touch wall |
| 2. lighting | individual ‚smart‘ LED spots | smart lighting system | individualized lighting concept |
| 3. sound | stereo speakers | 5.1 sound system | customized audio/sound concept |
| 4. interactive screen | suspended/mounted multi-touch screen | multi-touch table | interconnected multi-touch installations |
| 5. display case | standard display case + tablet PC | display case with semi-transparent monitor | interactive display-case |
| 6. sample products | standard exhibition | digitally enhanced (w/ monitors, AR, etc.) | interactive presentation |
| 7. models | simple | 3D and interactive spotlights | sophisticated models w/ interactive projection-mapping |
| 8. monitor wall | single multi‑touch screen | small affordable monitor wall w/ passive screens and IR or LIDAR touch | large wall w/ high-quality monitors (for 24/7 operation) and touch- and gesture control |
This blog entry is an excerpt from our comprehensive whitepaper “Successful Planning and Realization of Corporate Showrooms – A guide from HOW to WOW”. If you would like to receive the whitepaper free of charge, please write an email with the subject “Whitepaper Showroom” to info@garamantis.com.
Related Posts
Showroom – Getting control and content management right »
Showroom managers’ lives are made easier by a central control and content management system. Two…
Garamantis and FFT present immersive showroom for intelligent production systems »
FFT Production Systems Open Their Doors to Entrepreneurs in Fulda Fulda, February 16th, 2023 –…
Corporate showrooms as innovation spaces »
Garamantis x trend researcher = innovation service for companies Companies that have made innovation a…
Maintenance and Support for Interactive Exhibitions »
“All systems go!” is probably all you want to hear when your interactive exhibition or…
Multi-Touch Installations as Central Presentation Tools for Showrooms »
When it comes to identifying a universal presentation tool suitable for any showroom, there’s a…
10 Interactive stations at a glance »
Multitouch installations and other interactive stations make excellent central presentation tools in showrooms. With the…
Explore a showroom yourself – or by a guided tour? 4 tips »
Guided or Independently – How Shall Your Visitors Explore Your Showroom? Decide whether you want…
The Crowning for any Showroom: a King on the Guest List »
“Could someone please switch on the showroom? His Majesty King Carl XVI Gustav of Sweden…
Immersive Storytelling and Mise-en-Scène in Corporate Showrooms »
Don’t let your visitors just step into your corporate universe – let them immerse themselves…
Garamantis Win German Innovation Award for Interactive B2B Showroom »
With their groundbreaking showroom “Procurement Future” for Lingemann GmbH, the Berlin company Garamantis has set…
Planning showroom technology correctly: lighting, sound and air conditioning »
In interactive showrooms, in addition to the actual company presentation, the general room atmosphere should…
Showroom Design – Interior Design and Furniture »
A holistic showroom design is important for the atmosphere of the room. Besides the interactive…
Showroom concepts for large spaces »
The design of large showrooms can sometimes be more demanding than the design of smaller…
Showroom design – tips for small spaces »
Concepts for showrooms Identifying the optimal interior design concept for your own showroom is one…
Exhibition and Showroom Control »
Getting a grip on your interactive technology ‘Can anyone turn on the showroom, please?’ –…
Showroom concept: From idea to opening in 7 steps »
We have broken down the process of designing a showroom into seven steps to give…
Showroom: costs for construction and operation »
Cost Overview – Does A Showroom Fit Into My Budget? To give you a truly…
Showroom for companies – definition, goals and benefits »
What is a showroom? Showroom definition A showroom is essentially an interactive, experiential space that…
Multitouch-Table – Schedule and Plan Roll-Out »
The last step before the productive use of the multitouch table is the rollout. Well…
Multi-touch Table – Plan Content Management »
Which content do you need, and where does it come from? Up to this point…
Multi-touch Table – Define the Hardware »
This part of our guideline is all about the multi-touch table itself, i.e., about the…
Select Multi-touch Software: How to set the scene for user experience? »
The multi-touch software – in other words, to what users see, touch, and experience on…
Multi-touch Table – Choose a Supplier »
The multi-touch table market is a complex one, to say the least, and might seem…
Multi-touch Table – Set a Budget »
Create a business case! Sure, you can always first ask how much “one of them…
Multi-touch Table – Internal Organization »
Who should you inform and who can support you? There’s no need to overly complicate…
Multi-touch Table – Define Aims and Objectives »
Just for the fun of it, go and separately ask three of your colleagues what…
7 key success factors for your interactive showroom »
Way back then, showrooms basically used to be airy depots hosting various products. Nowadays they…
Garamantis @ Future Work 2020 »
On September 8, 2020, BDA and Microsoft Germany will once again host the largest festival…
Garamantis launches in Singapore »
On June 28, Hustle & Bustle, a Singapore-based event agency, celebrated the office’s first anniversary…
Multi-touch Table price – what costs to expect? »
In showrooms, exhibitions and events, multi-touch tables are becoming an increasingly popular way of presenting…
7 possible applications of multi-touch installations »
Multi-touch technologies provide an interactive interface to the future. Through their touch-sensitive surface, devices equipped…
Interactive Showroom – how to impress your visitors »
Do you want to present your company and its products and services to your business…