bauma 2019

Interactive Trade Show Terminals in the Liebherr “Future Pavilion”

This leading international trade fair for construction machinery takes place every three years and is a show of superlatives: 3,700 exhibitors and more than 600,000 trade visitors come together at the world’s largest exhibition centre in Munich.

Superlative interactive bauma trade fair stand

The largest and most important of these exhibitors is Liebherr, with 14,000 square metres of open-air exhibition space. The construction machinery manufacturer presented itself under the motto ‘Together. Now & Tomorrow’. Among the more than 100 exhibits were innovations and product developments in the fields of tower cranes, mobile and crawler cranes, mining and earthmoving machinery, materials handling, civil engineering and concrete technology. The largest machines of the entire bauma exhibition were on display in this area and could be admired in numerous live demonstrations. It took almost a year to set up the stand, which consisted of several buildings.

On behalf of Ars Electronica, Garamantis had the opportunity to contribute to several interactive exhibits in a “Future Pavilion” located in the Liebherr Service Centre: for example, the multi-touch software, the control system and the CMS integration all came from Berlin.

Interactive showcases for presentation at bauma

Liebherr’s comprehensive refurbishment programme was presented in an interactive showcase equipped with a touch panel and electrically switchable film. Each step of the process – from removing the old component to installing the new one – was clearly explained on the screen, while the relevant structural elements were either visualised or hidden behind the electrical foil.

A second of Garamantis’ interactive showcases presented seven construction machines on a turntable. Visitors could select an excavator, for example, by swiping across the glass surface of the showcase, whereupon two monitors displayed information on its range of applications, performance characteristics and equipment options. As with all the other terminals, it was possible to switch between German and English presentation modes at any time.

Multitouch exhibition walls work with projections and screens

A large interactive monitor wall with recessed multi-touch screens gave visitors an idea of the breadth of the manufacturer’s worldwide sales network and range of services. They could playfully explore a high-resolution 3D globe with their hands, or the globe could play pre-recorded stories. A second multi-touch screen was mounted behind a round and a rectangular cut-out in the wall, giving it a particularly striking appearance (round monitor). Here, visitors could choose from the various Liebherr “Care Packs” and get a clear and animated overview of the services included.

A fourth terminal consisted of an online store simulation with real product examples, where visitors could intuitively select products and goods and obtain further related information on a multi-touch monitor. This installation was controlled by RFID stickers on the products.

Photos: Ars Electronica / Stepha Farkashazy 

Ars Electronica

Ars Electronica Solutions

Project facts

  • Client: Ars Electronica Solutions
  • Context: Liebherr Trade Show Stand bauma 2019
  • Implementation time: 12 weeks
  • Finishing date: April 2019
  • interactive display case with turntable, touch panel and electrically switchable foil
  • exhibition wall with round multi-touch screen
  • product recognition in the shop via RFID
  • central content management system and exhibition control
Michaela Fragner

As a longtime partner of Ars Electronica Solutions, Garamantis is one of the first calls when it comes to the implementation of innovative exhibition projects. High quality and intuitive operation of the installations and software components are very popular with the customers. At the Liebherr Service Center at bauma, for example, the interactive display case, the multi-touch software and the Content Management System from Garamatnis were used. Thanks to this, the customer was able to quickly and independently fill all the installations of the service center with photos, videos and texts in different languages.

Michaela Fragner, Project Manager at Ars Electronica Solutions

Products applied

Multi-Touch Wall

For Those Who Think Bigger. Present your company in maximum resolution and interactive finesse.

Interactive Display Case

A Classic Case of Putting Yourself on Display – If It Weren’t for the Multi-Touch,…

Content Management System

If You Have A Brain Wave. And Then Another One. And Yet Another One. Easy…

Multi-Touch Software

Definitely No Standard-Issue Product, Just Like Yours. Unless You Develop ISO Standards. Individual software development…

Interactive Timeline Mannheim

Multi touch software visualizes mission statement “Mannheim 2030”

Interactive Club Museum „FohlenWelt“

65 inch multitouch scanner table made of black acrylic stone with numerous multiplayer games