Apr 2021
by Andreas Will

Interactive Walls – the right technologie for every application

interactive wall with multitouch screen, projection and showcase

More and more exhibitions, showrooms, exhibition stands or points of sale are incorporating and using interactive walls. Ideally, they are eye-catching from a distance, informative and fun with their playful interactivity. What’s more, they save space and look great too. It’s only logical that a company would want to take advantage of all the benefits of an interactive wall. To help you get started, we have put together some useful advice and tips on design and implementation, based on our experience of interactive wall installations.

4 Technologies for Interactive Walls

There are different ways to design and set up an interactive wall. Interactive walls can be made up from anything between a combination of analogue elements with interspersed additional interactive features, e.g., products or display cases, and a full-blown extensive interactive multi-touch video wall. The following will give you an overview of the interactive technologies available and their use.

1. LED Walls

Interactive walls using LED technologies have the highest luminosity and hence also the best remote visibility. Even in large, brightly lit and spacious exhibition buildings, they can be seen from a great distance and attract attention. Some of the disadvantages of LED technology are the relatively modest pixel pitch (PPI), which becomes a problem at closer viewing distances, and the high cost per square metre. So an LED wall is fine as a beacon or eye-catcher, but it’s not a good user interface for interaction proper – for someone standing right in front of it, an LED wall is far too bright and the image appears too pixelated. When it comes to interactivity features, people sensors, ToF cameras, or LIDAR laser technologies are the better choice. Check out this LED configurator by Samsung to play around with a bit yourself.


2. individual Multitouch Displays

Capacitive multi-touch displays are not only suitable for use in multi-touch tables, but they can also be wall-mounted. With regard to (touch) interactions, they are the best option available. The display’s integrated capacitive sensor facilitates both precise and reliable touch-recognition, and its users can easily navigate and browse through content while enjoying the advantages of both high resolution (4K) and good luminosity. The downside is: multi-touch displays come with a frame several inches wide. This precludes their seamless and flush combination into a grid, and they can hence only be used and mounted individually. Furthermore, the available range of standard display sizes ends at 65’’ (165 cm) – which doesn’t exactly qualify as a “wall”. There is, however, the occasional exception from the rule, and some specifications come with a size of up to 98’’ (249 ) cm. Economy displays (no 24/7 operation) are available from the Japanese manufacturer iiyama.

interaktive Messewand mit eingelassenen Multitouch-Screens und rundem Monitor

3. Multitouch Video Walls

Multi-touch video walls, a.k.a. “touch walls” or “touch-videowalls”, consist of a grid of passive displays with only minimal frames (“bezel free”). By lining up displays of different sizes horizontally and/or vertically, you can create interactive wall surfaces in various dimensions and with different aspect ratios. In this case the interactive sensor is “retrofitted”, for instance by superimposing an infrared frame or a laser curtain on the displays afterwards. The users’ fingers break this invisible layer of light and thus trigger the touch-action. The result is characterized by high luminosity, high precision, and good interactivity. However, as regards reaching a reasonable size of the wall, unfortunately the hardware is again rather costly. If you want to fiddle around with designing a video wall a little, try this Sharp/NEC video wall configurator (touch sensors not included).

Kunden vor der interaktiven Shopping Wall

4. Interactive Wall Projections

Another option to design and realize larger interactive surface areas consists in wall projections that react to visitors’ touch gestures. With a clever hardware selection, the creation of extensive interactive walls becomes possible. A particular surprise effect emerges from the projection’s exact fit with the wall’s real-life analogue or tactile elements, so-called projection mapping. The difficulty here is achieving the desired effect in very bright environments, which requires expensive projectors with very high light output (measured in ANSI lumens). To calculate the ANSI lumens required for your application, use this light output calculator as a rule of thumb.

Interaktive Wand-Projektion kombiniert eine Print-Fläche mit Multitouch und animierten Szenen

Example: Interactive Wall with Projection Mapping at a Fair Stand

A Combination of Different Technologies – the “Silver Bullet”?

From our experience, the success of an interactive wall project stands or falls by the quality of its conception. You might therefore want to ask yourself first which effect you want the wall to have on what target audience(s), and in which environment. For instance:

  • attract the attention of visitors and lure them to your trade show booth
  • presentation surface for group audiences in a showroom
  • facilitate visitors’ individual exploration of exhibition content
  • marketing and/or explanation of a business’s products and services by staff members

Good news is: typically, you don’t have to restrict yourselves to only on technology. Moreover, a combination often does make perfect sense and has the favorable side-effect of saving costs on hardware.

Example: The task is to convert one 5 m x 3 m (16,5 ft. x 10 ft) wall of a showroom into an interactive wall.

An atmospheric LED frame surrounding the wall takes care of its harmonious integration into the room concept. Extensive animated content or videos are projected onto the wall surface with immediate relation to analogue design elements such as wall prints and real objects/products on display. From there, individual content can be shifted seamlessly to recessed multi-touch displays for closer inspection or further processing. This example configuration doesn’t use a multi-touch video wall, thereby reducing the hardware costs considerably. If paired with a sound and clever concept, this type of technology mix in an interactive wall will create a one-in-a-million experience for your visitors.

5 Tips for Planning an Interactive Wall

  1. Reduction of PCs: keep the number of PCs needed for control and playback of content shown on the wall as low as possible. Ideally, only one PC is in charge of the entire wall, which keeps both costs and administrative efforts low.
  2. Maximum interactivity: a combination of different sensor technologies enhances interactivity. A camera or a people sensor can detect visitors from a few meters distance and trigger an according reaction on the wall. Short-range interactivity on the other hand is achieved through touch- or motion control.
  3. Flexibly adjustable: the CMS should facilitate easy integration and updating of content. With little effort you thus can adapt the wall to a new application context (e.g., a different trade show) or new products.
  4. Price-conscious planning: during conception phase, not only the course for the project’s success is set, but its budget as well. The clearer the objectives and requirements, the better you can decide on the right hardware.
  5. Maximum impressive: even more important than the interactive wall’s hardware is its content – mainly the software. Provided the concept is clever and the software is customized, even a smaller wall can have a stunning effect.

An Interactive Wall for Your Business?

We can give you free, no obligation advice on the options available and the benefits to your business. We can tell you which technologies will help you achieve your goals and how much they will cost you. We’re looking forward to your message!

Interaktive Messewand mit 3D-Globus und integrierten Touchscreens

Related Posts