Who should you inform and who can support you? There’s no need to overly complicate things; according to experience, however, you have to (and will) contact the following departments of your business during the course of the project:
- Marketing (e. g. to agree on/determine the table’s concept and contents)
- Products (e. g. for obtaining content such as product description, images, videos)
- Brand/ Corporate communication (e. g. for development and approval of designs)
- IT (e. g. for the table’s integration into the existing IT infrastructure; keywords are CMS, interfaces, IT-security)
- Procurement (e. g. for tender offers and acquisition)
This short overview might give you an idea why it is that especially in kick-off phase, the complexity of multi-touch table projects is generally underestimated. But don’t let this put you off –thanks to our checklist you come well-prepared.
Tip: Network with others and collaborate! Check if there are colleagues or other departments in your company who might also benefit from the presence of a multi-touch table. Your co-workers even might already have some experience with interactive installations.
This blog entry is an excerpt from the comprehensive white paper “In 8 steps to a successful multi-touch table project”. If you would like to receive the whitepaper for free, please send an email with the subject “whitepaper” to email@example.com.