Conceptualization for Interactive Exhibitions

If an interactive exhibition manages to really captivate its visitors, it is not because of its technology, its ambience, or its storytelling alone. It is because of the cunning and seamless integration of all these parts into one. In short: the concept plays a pivotal role in an exhibition’s success. It is the one thing that conducts the ensemble of ideas, refined and sophisticated technologies, and stories to orchestrate an experience that suddenly makes the outside world seem pale by comparison.

But where do you start? Who exactly are the people you want to reach, and how can this be achieved? In close cooperation with you we work out a roadmap which safeguards you against losing your way along the project. Just think of us as your satnav, wary of all conditions affecting your journey, so that you travel efficiently and arrive at your desired destination. When in the end they’re enjoying the view, your target audience will thank you for that.

Why You Can Cut Corners (Almost) Anywhere But On The Concept

Sure, conceptual development is going to cost you. More specifically, it will take up 5 to 10 percent of your allotted time and budget. But after all it is the concept that provides the foundation for you to build your project on. And ideally, this should not be rocked by every new idea and expansion you put on top of it. This is why you should first translate your wishes into a list of requirements, define concrete goals and objectives, and make sure that everyone is on board. Once you have done that, you will have a much better understanding of what you want to achieve. In the next step, you can once again expand your focus and take a broader look at the available options and possibilities: which strategies have proven themselves successful across the industry? What is technically feasible?

When it comes to planning and realization of your interactive exhibition or showroom, exact specifications and requirements help you to make well-founded decisions and avoid misdirection. They also minimize efforts for reconciliation and adjustments and, more importantly, they minimize risks. Plus – as you might have already guessed – they also save you an immense amount of time and money.

Our years of experience with interactive projects – whether for trade shows and events, in showrooms, or in museums – have taught us one thing: a sound concept always pays off, no matter what. It does so in seemingly pedestrian endeavors, like for example a multi-touch table, as it does in large-scale projects involving a multitude of vendors and service‑providers. And in the bigger picture of the whole project, a solid concept usually more than compensates for its initial costs.

An Interactive Concept Worth Seeing (and Sharing)

After our joint efforts on elaborating the concept for your interactive exhibition you can give yourself a pat on the shoulder and exhale. You now are in possession of a document that leaves no essential questions unanswered and sets a clear goal with all stakeholders’ interests in mind. You have optimized your ideas to conceptual maturity, and you have eliminated risks. Now you can decide who is supposed to put this concept into practice, that is, which parts of the project you can realize yourselves and which ones you want to commission externally.

Rendering Touchless control of the interactive shop window
Rendering interactive shop window with screens and turntables
Interactive exhibit for the exhibition Berlin TXL
Interactive projection for the Berlin TXL exhibition
interactive projection mapping onto a 3D model of the Berlin TXL site

What Does Conceptualization For An Interactive Exhibition Include?

Ideas, enthusiasm, and inspiration – check? Well, then we are happy to help you to prioritize, condense, and translate them into a concrete concept. With us on your side you can be confident that in the end you will hold a solid base for decision‑making in your hands, one that will save you countless rounds of debate and re-adjustments and make your project tangible and easy to handle (also with regard to the final budget release) right from the start.

1. Brainstorming

We round up all experts and creative heads: your sales and distribution department with their expert knowledge of your clients/customers and their needs, your marketing professionals with their keen eye on your brand identity, and, if applicable, your lead agency who coordinate the entire project. And last but not least, our own presentation and technology experts will join the table to show you what is possible.

2. Workshops / Design Thinking

… speaking of round tables: in larger projects, an on-site assessment and identification of your requirements is always advisable, to optimally define goals as well as for harmonization purposes. We can accompany you as mere participants, or we can play the host, if you prefer.

3. Creative Guiding Principle

Your company is one of a kind. So are our customized interactive dramatization concepts. Together with you we identify the one compelling basic concept to run through the entire exhibition like a thread and tell a conclusive and original story.

4. Interaction Concept

Let’s have a look at your target audience: who comes from where and for how long do they stay? What prior knowledge and interests do they have? What is the best way to address this type of person encouraged him/her to engage in playful interaction? And how does the fun and the thrill get into the exhibition? In our cooperation we define key success factors for optimally addressing and engaging the target audience.

5. Technical Conception and Planning

From here on you can sit back and relax while we find the most efficient and at the same time most cost-effective hardware and plan all the details. This also involves that we handle and organize hardware procurement, cable laying, as well as integration and communication between all components.

6. Content Management

Together with you we take stock of what content already exists in which (file) format and establish which material still needs to be obtained or produced. In any case we provide you with a CMS that allows you to independently update and expand your exhibition anytime.

7. Sketches, Drafts, and Designs

The eventual look and effect of your exhibition including details such as materials, lighting mood, and the individual exhibits’ positioning is something we can conveniently discuss over the first computer renderings. Those are not only meant to convince you, they also are quite useful as a visual aid in explaining the project to your co-workers and superiors for co-ordination and greenlighting purposes.

8. Scheduling

Once your project’s extent as well as the vendors involved are determined, we work out a realistic timeline to completion. Who is in charge, who supplies the individual components, and where do we have to begin? With us you can be confident of a sound planning and steadfast schedule. Thanks to our years of experience, our timelines do not rely on estimates and rough guesswork – we know with considerable certainty how long which stage of a project is going to take and where it is wise to allow for some buffer time.

9. Project Budgeting

Which cost elements are involved, and what is the overall budget frame for the entire project’s realization? Where are the reasonable levers for saving costs, and where would you like to set the accents instead? For all services offered by Garamantis, you can calculate with an agreed fixed price as unwavering over time as our quality standards.

Start today with your own concept development!

We help you with advice concerning your project and provide you with practical tips and guidelines in a video presentation – non-binding and free of charge. Just put us to the test.

How To Concept

Because we are not only conceptualization mavens but accomplished in the concepts’ smooth implementation as well – even of novel ones – just contact us for free and non-binding advice.

If you would like to delve deeper into the world of interactive exhibitions … and want to learn exactly about the must-haves of a convincing showroom, you can read up on that topic in our comprehensive white paper ”Successful Planning and Realization of Corporate Showrooms” – 45 pages that scratch beneath the surface.

Showroom for companies - Garamantis Whitepaper

Project Examples