Sure, conceptual development is going to cost you. More specifically, it will take up 5 to 10 percent of your allotted time and budget. But after all it is the concept that provides the foundation for you to build your project on. And ideally, this should not be rocked by every new idea and expansion you put on top of it. This is why you should first translate your wishes into a list of requirements, define concrete goals and objectives, and make sure that everyone is on board. Once you have done that, you will have a much better understanding of what you want to achieve. In the next step, you can once again expand your focus and take a broader look at the available options and possibilities: which strategies have proven themselves successful across the industry? What is technically feasible?
When it comes to planning and realization of your interactive exhibition or showroom, exact specifications and requirements help you to make well-founded decisions and avoid misdirection. They also minimize efforts for reconciliation and adjustments and, more importantly, they minimize risks. Plus – as you might have already guessed – they also save you an immense amount of time and money.
Our years of experience with interactive projects – whether for trade shows and events, in showrooms, or in museums – have taught us one thing: a sound concept always pays off, no matter what. It does so in seemingly pedestrian endeavors, like for example a multi-touch table, as it does in large-scale projects involving a multitude of vendors and service‑providers. And in the bigger picture of the whole project, a solid concept usually more than compensates for its initial costs.
After our joint efforts on elaborating the concept for your interactive exhibition you can give yourself a pat on the shoulder and exhale. You now are in possession of a document that leaves no essential questions unanswered and sets a clear goal with all stakeholders’ interests in mind. You have optimized your ideas to conceptual maturity, and you have eliminated risks. Now you can decide who is supposed to put this concept into practice, that is, which parts of the project you can realize yourselves and which ones you want to commission externally.