Sure, concept development will cost you. Specifically, it will take 5 to 10 percent of your allotted time and budget. But the concept is the foundation on which you build your project. Ideally, it should not be shaken by every new idea and extension you add to it. Therefore, you should first translate your wishes into a list of requirements, define concrete goals and objectives, and make sure that everyone is on board. Once you have done this, you will have a much better understanding of what you want to achieve. The next step is to broaden your focus and take a broader look at the options and possibilities available: what strategies have worked across the industry? What is technically feasible?
A good concept reduces risks and overall costs
When it comes to planning and realising your interactive exhibition or showroom, precise specifications and requirements help you to make informed decisions and avoid misdirection. They also minimise the need for coordination and adaptation and, more importantly, they minimise risk. And, as you may have guessed, they also save you a lot of time and money.
Our years of experience with interactive projects – whether for trade shows and events, showrooms or museums – have taught us one thing: a solid concept always pays off. This applies to seemingly straightforward projects, such as a multi-touch table, as well as large-scale projects involving a wide range of suppliers and service providers. And in the bigger picture of the whole project, a solid concept usually more than compensates for its initial cost.
After we have worked together to develop the concept for your interactive exhibition, you can give yourself a pat on the back and breathe a sigh of relief. You now have a document that leaves no essential questions unanswered and sets a clear goal with the interests of all stakeholders in mind. You have optimised your ideas to conceptual maturity and eliminated the risks. Now you can decide who will put this concept into practice, i.e. which parts of the project you can do yourself and which you want to outsource.