Blog

News from Garamantis and our work

14. February 2024 · Showroom

Immersive staging – definition and examples

What is immersive staging? Immersive staging is a fascinating concept that blurs the lines between reality and fiction. Imagine walking into a room and suddenly finding yourself not in a conference room, but in the middle of a lively scene from ancient Rome. You can almost smell the fresh olives and…

26. January 2024 · Showroom

Artificial intelligence in interactive showrooms – 3 promising approaches

The integration of Artificial Intelligence (AI) into showrooms and exhibitions opens the door to unprecedented interaction experiences. Neural networks and their capabilities are developing at a breathtaking pace. But how can companies and brands benefit from this development in their showrooms? In…

21. December 2023 · Showroom

Showrooms in Sales-oriented B2B Marketing – the ‚ATTACK model‘

The B2B customer journey often is long and complex. Of course the goal of all marketing and sales activities is to invite customers into one’s company and to gain their full and undivided attention. The importance of live touchpoints – i.e., the live encounter of prospective clients with your own co…

12. October 2023 · Uncategorized

XR in non-profit communications – “building the empathy-bridge”

This is a guest post by Hanna Ahrenberg. In her master thesis, Hanna investigated how non-profit organisations (NPOs) can successfully use VR & AR technologies in their storytelling. In addition to a literature review, she conducted qualitative interviews with experts, including Andreas Will fro…

11. October 2023 · Awards, Press release, Showroom

Garamantis wins Gold at TITAN Business Awards 2023

Garamantis was one of the leading contenders in the “Marketing – Best Brand Experience – B2B” category and won the prestigious TITAN Award in Gold. The interactive B2B showroom project for FFT Produktionssysteme was realised by the Garamantis team at FFT’s headquarters in Fulda. Exceptional showroom…

21. September 2023 · Company, Showroom

Interactive Foyer – guaranteed to impress your guest

What is the first thing your co-workers and visitors see when they walk through the doors of your company headquarters? It is the impression they are going to carry with them through every room. Your lobby is a much too highly frequented spot to leave it to aseptic boredom. Or to a Ficus plant, for…

13. July 2023 · Showroom

9 advantages of a showroom for your B2B marketing

Are you responsible for strategic B2B sales? Or are you a customer experience manager responsible for the perfect customer journey for your business customers? If so, here are the top nine benefits of a showroom for your B2B marketing. To avoid misunderstandings: We are not talking about online show…

3. July 2023 · Garamantis

Berlin Bestival 2023 – Innovation Tours in the Garamantis Showroom

For the third BESTIVAL, more than 800 international experts from the tourism and MICE industry will come to Berlin on 6 and 7 July 2023. In addition to numerous networking opportunities, participants can look forward to a diverse festival programme with presentations, workshops, panel discussions an…

9. June 2023 · Garamantis

Filled: Unity Developer/Nerd (m/f/d) for Interactive Experiences

Unfortunately, this position is already filled. However, we are always open to unsolicited applications. Garamantis develops interactive presentation technologies for the live touchpoint. For example, interactive showrooms and exhibition stands, corporate exhibitions or brand spaces. Our projects ar…

30. May 2023 · Showroom

Showroom – Getting control and content management right

Showroom managers’ lives are made easier by a central control and content management system. Two helpful planning checklists. A multimedia showroom is largely digital. An efficient content management system (CMS) is therefore essential. Ideally, it should be fully tailored to your space and its stat…

29. March 2023 · Event

Van Gogh Immersive Experience Singapore

After stops in Europe and the USA in recent years, the Van Gogh Immersive Experience is coming to Singapore. From 1 March to 1 October 2023, the world of Vincent Van Gogh will be brought to life like never before on Singapore’s Sentosa Island. Experience Van Gogh in immersive projection rooms Discov…

15. March 2023 · Showroom

Outfitting an interactive showroom: small budget – big impact

The fact that they are usually limited is an inherent vice of budgets. On the other hand, especially when it comes to a showroom, its true value only becomes apparent and perceptible when you can actually stand in it, which is why companies usually opt for a functional basic version as a starting po…