Blog
News from Garamantis and our work
Immersive staging – definition and examples
What is immersive staging? Immersive staging is a fascinating concept that blurs the lines between reality and fiction. Imagine walking into a room and suddenly finding yourself not in a conference room, but in the middle of a lively scene from ancient Rome. You can almost smell the fresh olives and…
Artificial intelligence in interactive showrooms – 3 promising approaches
The integration of Artificial Intelligence (AI) into showrooms and exhibitions opens the door to unprecedented interaction experiences. Neural networks and their capabilities are developing at a breathtaking pace. But how can companies and brands benefit from this development in their showrooms? In…
Showrooms in Sales-oriented B2B Marketing – the ‚ATTACK model‘
The B2B customer journey often is long and complex. Of course the goal of all marketing and sales activities is to invite customers into one’s company and to gain their full and undivided attention. The importance of live touchpoints – i.e., the live encounter of prospective clients with your own co…
Garamantis wins Gold at TITAN Business Awards 2023
Garamantis was one of the leading contenders in the “Marketing – Best Brand Experience – B2B” category and won the prestigious TITAN Award in Gold. The interactive B2B showroom project for FFT Produktionssysteme was realised by the Garamantis team at FFT’s headquarters in Fulda. Exceptional showroom…
Interactive Foyer – guaranteed to impress your guest
What is the first thing your co-workers and visitors see when they walk through the doors of your company headquarters? It is the impression they are going to carry with them through every room. Your lobby is a much too highly frequented spot to leave it to aseptic boredom. Or to a Ficus plant, for…
9 advantages of a showroom for your B2B marketing
Are you responsible for strategic B2B sales? Or are you a customer experience manager responsible for the perfect customer journey for your business customers? If so, here are the top nine benefits of a showroom for your B2B marketing. To avoid misunderstandings: We are not talking about online show…
Showroom – Getting control and content management right
Showroom managers’ lives are made easier by a central control and content management system. Two helpful planning checklists. A multimedia showroom is largely digital. An efficient content management system (CMS) is therefore essential. Ideally, it should be fully tailored to your space and its stat…
Outfitting an interactive showroom: small budget – big impact
The fact that they are usually limited is an inherent vice of budgets. On the other hand, especially when it comes to a showroom, its true value only becomes apparent and perceptible when you can actually stand in it, which is why companies usually opt for a functional basic version as a starting po…
Corporate showrooms as innovation spaces
Garamantis x trend researcher = innovation service for companies Companies that have made innovation a routine are more relaxed when customer needs and market conditions change. Because they have trained their muscle for efficient adaptation, they are sustainably competitive and successful. But how…
Maintenance and Support for Interactive Exhibitions
“All systems go!” is probably all you want to hear when your interactive exhibition or showroom opens. And that’s exactly the way your audience should see it. The secret passwords to an installation’s smooth operation may sound less than magical, but they keep your exhibition up and running at all t…
Multi-Touch Installations as Central Presentation Tools for Showrooms
When it comes to identifying a universal presentation tool suitable for any showroom, there’s a dream team that has proven itself impossible to beat: the combination of a multi-touch table and a large monitor wall. Individual visitors and small groups along with their guide can conveniently gather a…
10 Interactive stations at a glance
Multitouch installations and other interactive stations make excellent central presentation tools in showrooms. With the multitude of technologies and possibilities, it is difficult to get an overview of which elements could make up your own showroom. We have compiled ten typical and most suitable i…